Comments on: Webinar: 5 Star Reviews: Optimizing Reviews to Maximize Conversion

By: Wendy Silk Screening

Wendy Silk Screening — Wed, 23 Sep 2009 08:31:02 +0000

I too tried to watch the video, but it did not load, but I will keep trying, thats for all the great information

By: UniqLooks - Scarves which will make women feel better

UniqLooks - Scarves which will make women feel better — Wed, 23 Apr 2008 09:54:43 +0000

First time came across such a concise and still good post on reviews. i have bookmarked it and will be using it soon.

By: 70% of Online Shoppers Read Multiple Product Reviews

70% of Online Shoppers Read Multiple Product Reviews — Mon, 25 Feb 2008 21:30:14 +0000

[...] are some tips and a screencast from Bryan to help plan and optimize your review system. Technorati Tags: Consumer Generated Content, customer [...]

By: Robert Gorell

Robert Gorell — Fri, 14 Dec 2007 14:57:24 +0000

Julian,

I re-embedded the video here, in case that helps.

It does seem to be intact, though. I suspect it’s your internet connection. Since it’s a 15 min video, it takes awhile to load, so — if you’re on a slower connection — you may need to pause it and let the video load a bit more before watching it straight through. My connection could be faster, but it seems the video is loading just fast enough to watch without interruption.

Sorry for the inconvenience!

By: julian

julian — Fri, 14 Dec 2007 11:52:00 +0000

Hi,

I just tried to watch the video on brightcove and it only plays upto 1min 10 seconds then it stops.

Julian.

By: Solving the shopping cart abandonment problem « Retail, in the eyes of the everyday customer

Thu, 06 Dec 2007 20:42:43 +0000

[...] influence shoppers…. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and [...]

By: Bryan Eisenberg FREE Webinar: Optimizing Product Reviews for Conversion | Bazaarblog

Thu, 20 Sep 2007 22:16:06 +0000

[...] — and Author of Call to Action and Waiting for Your Cat to Bark — recently created a 15 minute webcast showing best- and worst-practice examples of ratings and reviews implementation. He highlights several points and considerations for an optimal conversion and [...]

By: hatch.org

hatch.org — Tue, 11 Sep 2007 23:26:22 +0000

links for 2007-09-11…

Optimize Product Reviews for Conversion Free Webinar “In just 15 minutes, I’ll guide you through more than a dozen websites to show you the best ways to capitalize on featuring reviews on your website in order to maximize your……

By: David Jones

David Jones — Tue, 11 Sep 2007 04:39:38 +0000

Thanks, guys, for your feedback. Sounds like a consensus on the level of effort, which enables good budgeting and planning.

By: Jay Shaffer

Jay Shaffer — Mon, 10 Sep 2007 20:31:41 +0000

Hey David –
The implementation process at PowerReviews involves more than just the IT department as our primary goal is to provide relevant, highly effective reviews on our clients site that drive conversion! For instance, we work closely with marketing/merchandising departments to make sure that within each product category, we identify the right review form that best matches the nature of the product. We don’t just believe it, but our shoppers have confirmed it, that different items warrant different review forms so we do not apply just one form to entire websites offerings. Simply put, dishwashers and microwaves have very different features with unique functionalities and should be treated thusly.

As others in this space have already stated, it takes on average about 20 hours of IT time. From start to finish, including working with mark/merch teams, admin. training, establishing moderation thresholds, testing, etc..the average implementation among our 100+ clients is approx. 3-4 weeks total time. If you have any questions or need additional information please contact us at info@powerreviews.com

By: Audio Bible

Audio Bible — Mon, 10 Sep 2007 19:10:43 +0000

Excellent screencast, I am fixing to add customer reviews to my site and will use some of the knowledge shared here.

I have 2 questions:

1. I was thinking of asking for product reviews, by sending out an email request. I was thinking about 2 weeks after the sell was a general good time to do so. Any feedback on best time after the sell to ask for the review?

2. What are the best 3 or 4 questions to ask a customer about the product to get the best review to help convert the next customer? “Would you recommend this product to a friend” is a good one. Any other you could recommend?

Thanks……………..

By: Sam Decker

Sam Decker — Mon, 10 Sep 2007 18:29:47 +0000

David…PETCO would tell you it took them 4 hours of IT time to get Bazaarvoice live, but we can’t assert that all IT teams are that efficient . We’ve built our solution to be easy to get live with minimal IT involvement. It typically takes about 20 hours of IT time to get live, and in our experience Bryan is right…about 3-4 weeks total time. It involves giving a product feed, creating a shell page, and putting javascript on your product page template. Let me know if you have any other questions or email info@bazaarvoice.com

By: Jason Amacker

Jason Amacker — Mon, 10 Sep 2007 18:27:57 +0000

David, I’m the Technical Services Manager at Bazaarvoice, which includes the Implementation and Support teams.

We’ve designed our solution to be as turn-key as possible from our clients’ perspective. We own all of the heavy-lifting which includes the engine that generates the content as well as the look and feel customizations to match your site’s styles. The content is injected into our customer’s pages via a small amount of HTML/JavaScript integration code. This integration approach is pretty standard and it offers the flexibility of new features and product updates that can be distributed to our customers with no further IT involvement on their part.

We’ve had two customers launch our solution 8 days after kickoff, and a handful of customers go live in less than 15 days. I will echo Bryan’s statement we typically launch within 3 or 4 weeks on average, including a full week for QA. From a code perspective, there is very little actual programming work to be done by our customers – only modifying a very small amount of HTML code provided by us.

By: Bryan Eisenberg

Bryan Eisenberg — Mon, 10 Sep 2007 18:03:46 +0000

Thank you all for the kind words. David, it should take well under a business week of IT time with any of the outsourced solutions and usually more if you try and do it yourself. I’ve typically seen from start to launch 3 or 4 weeks of back and forth.

You can ask the vendors directly those questions and I invite them to respond here for everyone.

By: David Jones

David Jones — Mon, 10 Sep 2007 17:22:32 +0000

Great job, as always, Bryan. From a marekting point of view, it is complete yet concise with concrete examples. I give you 5 stars.

Questions from an IT point of view: How much coding/programming is involved in setting up rating systems? What is an expected level of effort to implement such a system?

By: Daniel Waisberg

Daniel Waisberg — Mon, 10 Sep 2007 16:31:58 +0000

Product reviews are the best invention ever made regarding online marketing. It helps the costumer take the right decision (making ecommerce a less frustrating experience and diminishing product returning rates). And it helps the website owner understand the preferences of the customer. All this with the great benefit of giving search engines exactly what they are looking for (making the website more findable)!

That was an excellent webinar Bryan.

By: Paul Boisvert

Paul Boisvert — Mon, 10 Sep 2007 16:09:09 +0000

Very thorough look at how to get the most from product reviews. This is a great resource for any merchant looking to add reviews to their site.

Paul

By: Webanalyticsbook

Webanalyticsbook — Mon, 10 Sep 2007 15:28:59 +0000

Great post and thanks for the details! I wished I would have listened to the video a few months ago, when I ran into this “star rater” problem. Well done!