Comments on: Are You Giving Visitors the Bait-and-Switch? http://www.grokdotcom.com/2007/09/11/are-you-bait-and-switching-visitors/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 19 Mar 2010 15:50:21 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: 3-Steps for Writing (and testing) Great Headlines | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/09/11/are-you-bait-and-switching-visitors/comment-page-1/#comment-1150243 3-Steps for Writing (and testing) Great Headlines | FutureNow's GrokDotCom / Marketing Optimization Blog Wed, 11 Mar 2009 13:48:32 +0000 http://www.grokdotcom.com/2007/09/11/are-you-bait-and-switching-visitors/#comment-1150243 [...] How lack of scent feels like “bait and switch” to website visitors [...] [...] How lack of scent feels like “bait and switch” to website visitors [...]

]]> By: Nishi Viswanathan http://www.grokdotcom.com/2007/09/11/are-you-bait-and-switching-visitors/comment-page-1/#comment-197758 Nishi Viswanathan Mon, 17 Sep 2007 16:39:24 +0000 http://www.grokdotcom.com/2007/09/11/are-you-bait-and-switching-visitors/#comment-197758 I think Julie has put her finger on the problem most companies are facing today. With the growing popularity of web analytics, project managers might be more motivated to focus on click-through stats rather than the overall success of the campaign. And the solution is......? I think Julie has put her finger on the problem most companies are facing today. With the growing popularity of web analytics, project managers might be more motivated to focus on click-through stats rather than the overall success of the campaign.

And the solution is……?

]]> By: Julie http://www.grokdotcom.com/2007/09/11/are-you-bait-and-switching-visitors/comment-page-1/#comment-186894 Julie Tue, 11 Sep 2007 20:43:47 +0000 http://www.grokdotcom.com/2007/09/11/are-you-bait-and-switching-visitors/#comment-186894 I think that a lot of companies try to cut corners (and costs) by implementing half a marketing initiative. They don't take the integrated approach, rather they think about what they already have, and just do a patch job, trying to create a campaign out of it. Maybe Williams-Sonoma had intended on doing more but ran out of time? or got lazy? Or maybe the copywriter got carried away and the marketing team failed to notice? There was clearly a disconnect..I know - maybe the project manager needed only to show positive click-through stats in order please top managment... I think that a lot of companies try to cut corners (and costs) by implementing half a marketing initiative. They don’t take the integrated approach, rather they think about what they already have, and just do a patch job, trying to create a campaign out of it. Maybe Williams-Sonoma had intended on doing more but ran out of time? or got lazy? Or maybe the copywriter got carried away and the marketing team failed to notice? There was clearly a disconnect..I know – maybe the project manager needed only to show positive click-through stats in order please top managment…

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