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What You Don’t Know About Form Abandonment

Posted By Jeffrey Eisenberg On September 11, 2007 @ 7:17 am In Community,Landing Page Optimization,Persuasive Momentum,Persuasive Scenarios | 8 Comments

form submit [1]Marshall Sponder [2] shares an interesting comScore study [3] that illustrates what we at Future Now have been saying for many years: shopping cart and form abandonment happens well before people reach the form [4].

I’m always thrilled when additional evidence surfaces.

The majority of abandonment issues can be fixed if you focus on answering visitors’ questions earlier in the “funnel [5]” or purchase consideration process. Persuasion Architectureâ„¢ (define [6]) is designed to anticipate the questions people have and facilitate the momentum required for them to accomplish their goals.

We’ve been solving this problem reliably for years. Do you still have a form abandonment problem?


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URL to article: http://www.grokdotcom.com/2007/09/11/what-you-dont-know-about-form-abandonment/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/jeff/form_submit.png

[2] Marshall Sponder: http://www.webmetricsguru.com/2007/09/half_the_people_who_fill_out_a.html

[3] interesting comScore study: http://www.comscore.com/press/release.asp?press=1608

[4] abandonment happens well before people reach the form: http://www.clickz.com/showPage.html?page=3096651

[5] funnel: http://www.grokdotcom.com/topics/conversionvpersuasion.htm

[6] define: http://www.futurenowinc.com/methodology.htm

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