Comments on: Screencast: Hunting for Early Bird Persuasion, Part 1 http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Does Online Browsing Bend the Laws of Scent and Relevance? | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/comment-page-1/#comment-1158975 Does Online Browsing Bend the Laws of Scent and Relevance? | FutureNow's GrokDotCom / Marketing Optimization Blog Sun, 12 Apr 2009 10:47:51 +0000 http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/#comment-1158975 [...] This is one reason we highly recommend catering to early stage buyers and developing a content strategy for them.  And for more info on how to do that effectively, check out David Young’s excellent video series: Hunting for Early Bird Persuasion [...] [...] This is one reason we highly recommend catering to early stage buyers and developing a content strategy for them.  And for more info on how to do that effectively, check out David Young’s excellent video series: Hunting for Early Bird Persuasion [...]

]]> By: Screencast: Hunting for Persuasion, Part 2 http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/comment-page-1/#comment-202272 Screencast: Hunting for Persuasion, Part 2 Wed, 19 Sep 2007 15:36:52 +0000 http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/#comment-202272 [...] that you've seen Part 1 — you did see it, right? — you should have a handle on the basics of selling to early-stage online shoppers. [...] [...] that you've seen Part 1 — you did see it, right? — you should have a handle on the basics of selling to early-stage online shoppers. [...]

]]> By: Landon Loveall http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/comment-page-1/#comment-193383 Landon Loveall Fri, 14 Sep 2007 23:56:27 +0000 http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/#comment-193383 I have shopped online with both Cabela's and Bass Pro. In my opinion, Cabela's exceeds Bass Pro by far. I have found that Cabela's site is much easier to navigate and find the product you actually needed where you expected it to be. I have found that with Bass Pro Shops I end up spending a lot of time figuring out what category they have placed an item in. Plus, once I find it, I'm sometimes left scratching my head going why is this here. Another area where Cabela's beats out Bass Pro is in their Bargain Cave. Their bargain cave is better promoted and better stocked than Bass Pro's clearance section. Bass Pro has really missed the mark here. As a hunter, I often feel that hunting products are over priced (it is a hobby after all). Seeing the effort and emphasis that Cabela's places on their Bargain Cave leads me to believe that they are a company who cares about their customers. I have shopped online with both Cabela’s and Bass Pro. In my opinion, Cabela’s exceeds Bass Pro by far. I have found that Cabela’s site is much easier to navigate and find the product you actually needed where you expected it to be. I have found that with Bass Pro Shops I end up spending a lot of time figuring out what category they have placed an item in. Plus, once I find it, I’m sometimes left scratching my head going why is this here.

Another area where Cabela’s beats out Bass Pro is in their Bargain Cave. Their bargain cave is better promoted and better stocked than Bass Pro’s clearance section. Bass Pro has really missed the mark here. As a hunter, I often feel that hunting products are over priced (it is a hobby after all). Seeing the effort and emphasis that Cabela’s places on their Bargain Cave leads me to believe that they are a company who cares about their customers.

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