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Screencast: Hunting for Early Bird Persuasion, Part 1
Posted By Dave Young On September 14, 2007 @ 12:56 pm In Buying Process,Customer Focus,e-commerce,screencast | 3 Comments
Hunters face many of the same challenges as marketers. Preparation is everything. Once you’re out in the field, you can’t just go in for the kill right away. You have to be patient or you’ll scare the deer. If you don’t have the right bait, the right technique, you can kiss your bass goodbye. Such are your customers online. Try to make them “Buy Now!” when they’re not ready, and they’ll scatter.
But that’s where the analogy ends. When marketers don’t give early-stage buyers the confidence they need to move forward, it’s they who look like deer in headlights (usually around the time they look at their cart abandonment rates).
So, with hunting season upon us, we figured it was time to give Cabelas  and Bass Pro Shops  a try. Offline, Cabelas in particular is known as a destination spot, a must-see experience for hunters. Can they live up to that experience online? You’ll see what exactly what happens in Part 2. But first, let’s go over a few key points about persuading early-stage buyers to take action by starting out with a question: “How early is early?”
So, without further ado, let’s go huntin’ (for persuasion)…
(If you’re viewing this in an RSS reader, click here for video .)
We’ll update you once Part 2 is up. In the meantime, if you haven’t seen it, watch as Anthony Garcia shares his early-stage buying process  as he looks for car insurance for his teenage daughter. It’s an eye-opener.
Also, don’t hesitate to share your early-stage buying experiences with us in the comments. Any hunters out there who plan to buy gear online this season?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/09/14/screencast-early-bird-thinking-part-1/
URLs in this post:
 Cabelas: http://www.cabelas.com/home.jsp;jsessionid=R4VMNONQNUMX4CWQNWSCCNQK0BW0KIWE?_requestid=24302
 Bass Pro Shops: http://www.basspro.com/webapp/wcs/stores/servlet/Shop_10151_-1_10001
 click here for video: http://www.brightcove.tv/title.jsp?title=1182745301
 Anthony Garcia shares his early-stage buying process: http://www.grokdotcom.com/2007/09/07/screencast-shopping-for-auto-insurance-online/
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