- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Blog Buzz: Iran Blocks Google, EMusic Bests iTunes
Posted By Robert Gorell On September 17, 2007 @ 4:49 pm In Blog Buzz | 1 Comment
According to News.com:
[Iran] has unblocked access to the Google search engine and its Gmail email service after briefly filtering them owing to an “error”, the Fars news agency reported.
So, the question remains; what kind of “error”? Inside Iran  blogger, Jadi, insists “…this is not a minor fault. It is a Major fault or an unbelievable reality.”
Says the AFP :
Iran has tough censorship on cultural products and internet access, banning thousands of websites and blogs containing sexual and politically critical material as well as women’s rights and social networking sites.
On a lighter note, USA Today‘s Jim Hopkins reports  on a new study which asks “Are Male and Female Entrepreneurs Really That Different?” (click to download the PDF ). Summarizing the findings, Hopkins insists that…
Many factors do, indeed, drive performance, the researchers found. And many of them sound familiar to me after spending years talking to male and female business owners about this subject. Among the factors highlighted by Kepler and Shane:
* Men had more business experience before opening their business, and higher expectations.
* Women entrepreneurs had a bigger average household size. (This is a point women have mentioned to me often: They’re more likely to shoulder extra responsibility for child care and elder care, which takes away from time spent on their business.)
* Women were more likely to have positive revenues, but men were more likely to own an employer firm. (My take on this: Businesses with employees are more likely to have higher profits because they can take on more customers.)
* Male owners were more likely to start a business to make money, had higher expectations for their business, and did more research to identify business opportunities. [Continue reading "New study tracks male, female entrepreneurs"... ]
Coremetrics has upgraded its digital marketing suite with a new release, Coremetrics 2008, that adds improved tracking of consumer behaviors. Rather than provide historical insight in the form of an isolated purchase or other action, the software will now track an individual over time to provide a more complete picture of his or her intent. The company is calling the approach “contextual marketing.”
The Coremetrics 2008 system is intended to identify and target valuable customers based on both individual traits and lifetime visits and behavior. Instead of tracking and reacting to a single sales event, such as a woman abandoning her online shopping cart with a red dress, the Coremetrics system will also provide the site owner with her previous purchase of jeans and shirts and her shipping preferences, all of which will allow the business to create a highly targeted e-mail offer to bring her back to the store.
PETCO.com will kick off a three-week beta test later in the week. Says John Lazarchic, VP of e-commerce at PETCO:
[...] “We react quite often to single events, when we do interactive marketing, which has been successful, but now we can react to that event with knowledge of prior activity. It will be more impactful because we know more about them.”
Interesting stuff from Coremetrics… We look forward to reading the case study. (In the meantime, we invite the good folks at PETCO to watch this screencast .)
Beginning tomorrow, eMusic, which is second to iTunes in music download sales, will offer more than a thousand books for download, with many of them costing far less than on iTunes. For example, “The Audacity of Hope,” read by author Barack Obama, will cost $9.99 on eMusic compared with $18.95 on iTunes. The retail price for a five-CD version of the same book is $29.95.
The biggest selling point for eMusic is also its biggest point of controversy: the site uses the MP3 format, which works on any digital player but lacks the technology, known as digital rights management, that protects copyrighted material from unlimited duplication.
By contrast, iTunes only works on an iPod, and songs downloaded from the service can be burned onto a CD only once and cannot be transmitted over the Internet.
So, with the iPhone-price-drop controversy behind us, will the competition continue bruising Apple ? Stay tuned…
[Catch Blog Buzz  weekdays on WebmasterRadio.fm  — or subscribe via iTunes . Bryan Eisenberg & Robert Gorell host the podcast, featuring a rundown of the day's top stories from The Grok's Interactive Marketing Buzz .]
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/09/17/blog-buzz-9-17/
URLs in this post:
 News.com.au: http://www.news.com.au/adelaidenow/story/0,22606,22434601-5005962,00.html
 awkwardly blocked, then unblocked, Google: http://blogoscoped.com/archive/2007-09-17.html#n45
 Inside Iran: http://jadi.civiblog.org/blog/_archives/2007/9/16/3234027.html
 AFP: http://afp.google.com/article/ALeqM5jnO2MFN5lQlTfnoPuB9i7rKGHZdA
 Jim Hopkins reports: http://blogs.usatoday.com/smallbiz/2007/09/new-study-track.html?csp=34
 PDF: http://www.sba.gov/advo/research/rs309tot.pdf
 Coremetrics: http://www.coremetrics.com/
 a lifestyle behavioral targeting feature: http://clickz.com/showPage.html?page=3627038
 screencast: http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/
 EMusic.com: http://www.emusic.com
 audio books at half the cost of iTunes: http://www.nytimes.com/2007/09/17/business/media/17audiobook.html?_r=1&oref=slogin
 bruising Apple: http://www.grokdotcom.com/2007/09/17/a-bruised-apple-in-the-age-of-speed/
 Blog Buzz: http://www.webmasterradio.fm/episodes/index.php?showId=56
 WebmasterRadio.fm: http://www.webmasterradio.fm/
 iTunes: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=250391672
 The Grok's Interactive Marketing Buzz: http://today.grokdotcom.com/
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.