[If you're approaching a new campaign or product launch, we can help through our:

# Proprietary methodology for conducting customer research,
# Messaging that's proven to speak to customer desires.
# Ability to train your sales team to follow-up on your messaging - translating corporate marketing to "street level" sales conversations.
# And next-generation strategies for going to market that move beyond event-based product launches.]

It would be something like…

Bring your campaign or product launch directly to your prime prospects, with our help. Come to us when you need to:

# Use our state-of-the art research methods to identify your best prospects
# Create powerful marketing messages that move these prospects to action and turn lookers into customers
# Train your sales team to make the most of their conversations with prospects, using the marketing materials as a jumping off point to address each person’s specific issues and concerns
# Think outside the box about marketing strategies that can stretch well beyond a traditional product launch event to reach whole new market sectors

Yes, I admit mine is longer–but also cuts out the jargon, gets inside the reader’s head, and maybe eliminates the need to “translate” the corporate marketing-speak, which is now in ordinary English.

This is the sort of thing I do every day in my copywriting and marketing consulting practice, and in my books.

I am bummed that the holy brothers of the web are doing an affordable interactive session in Austin, AT CHRISTMAS!!! The December dates preclude my attendance. I am in the custom jewelry business and cannot be gone then!

Craig

Another good point: Listen to your audience and adjust.