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Wednesday, Sep. 19, 2007 at 3:59 pm

Captain Hook Would Be Proud of this Email…

By Robert Gorell
September 19th, 2007

Just got an email from Oceana, the world’s leading ocean conservation group. No reason, really. They just want to stay in touch, rid the oceans of pollutin’, over-fishin’ scallywags, and wish their newsletter subscribers a happy International Talk-Like-a-Pirate Day. And, yes, it’s written in the voice of a pirate.

Y'arr...

It’s a great example of how to spice up your PR without making it seem like you’re only after the cash booty. Pirates base their careers on the element of surprise. Likewise, marketers — the lily-livered bilge rats they be — need to make Broca walk the plank.

Have fun with you email campaigns. Talk like a pirate, even. Just don’t get too carried away…

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Comments (1)

  1. Email campaigns are an essential part to a company’s online marketing strategy. Being able to reach out to clients and/or potential clients over the internet is an advantage that not many people utilize. Email marketing is an effective and efficient way to reach out to people and businesses.

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