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Captain Hook Would Be Proud of this Email…

Posted By Robert Gorell On September 19, 2007 @ 3:59 pm In Email Marketing,humor | 1 Comment

Just got an email from Oceana [1], the world’s leading ocean conservation group. No reason, really. They just want to stay in touch, rid the oceans of pollutin’, over-fishin’ scallywags, and wish their newsletter subscribers a happy International Talk-Like-a-Pirate Day [2]. And, yes, it’s written in the voice of a pirate.


It’s a great example of how to spice up your PR without making it seem like you’re only after the cash booty. Pirates base their careers on the element of surprise. Likewise, marketers — the lily-livered bilge rats they be — need to make Broca walk the plank [3].

Have fun with you email campaigns. Talk like a pirate, even. Just don’t get too carried away… [4]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/09/19/blog-buzz-9-19/

URLs in this post:

[1] Oceana: http://www.oceana.org/international-home-nao/

[2] International Talk-Like-a-Pirate Day: http://talklikeapirate.com/

[3] make Broca walk the plank: http://www.grokdotcom.com/2007/08/20/going-for-broca-show-dont-tell-in-action/

[4] don’t get too carried away…: http://www.zeldman.com/2007/09/19/inappropriate-talk-like-a-pirate-day-remarks/

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