Now that you’ve seen Part 1 — you did see it, right? — you should have a handle on the basics of selling to early-stage online shoppers. They may not be ready to “Buy Now!” but giving these Early Birds the information they need, when they need it, will ensure they come back once they are ready. One of the smartest ways to persuade early-stage buyers is to educate them.
Take hunting, for instance. While an experienced hunter may know exactly what she’s looking for in terms finding the right gear, a novice hunter might be more worried about his friends laughing at him for not knowing the first thing about it.
As we look at how Cabelas.com and BassProShops.com prepare to catch the Early Bird customer, consider some of these finer points:
Once again, it’s time to go hunting for persuasion…
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Check out Part 3 to learn how to catch the Early Bird before the competition does.
In the meantime, share one of your early-stage buying experiences with us in the comments. Which sites have done a particularly good job of persuading you to buy, or turning you off, when you were just trying to educate yourself?