Comments on: Netflix Bombs at the (Search) Box Office http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jenni H http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-227216 Jenni H Mon, 01 Oct 2007 18:26:23 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-227216 I thoroughly agree with your post. I have been a Netflix customer for years and their web site navigation is questionable at best. Unless I know what specific movie to search for, it's near impossible to find using their system of categorizing. How about offering a search for recent movies by year of release? Right now I just use my Entertainment Weekly DVD rental list to find new releases to add to my list. And don't get me started about the On Demand section. I was searching for kids/family movies and they only had 3 pages of movies. But when you look at the entire list by alphabet, there are all kinds of children's movies. Who has time to look through that huge list? I just need to find a movie for my 4 year old quickly. Hopefully they will listen to their customers! I thoroughly agree with your post. I have been a Netflix customer for years and their web site navigation is questionable at best.

Unless I know what specific movie to search for, it’s near impossible to find using their system of categorizing.

How about offering a search for recent movies by year of release? Right now I just use my Entertainment Weekly DVD rental list to find new releases to add to my list.

And don’t get me started about the On Demand section. I was searching for kids/family movies and they only had 3 pages of movies. But when you look at the entire list by alphabet, there are all kinds of children’s movies. Who has time to look through that huge list? I just need to find a movie for my 4 year old quickly.

Hopefully they will listen to their customers!

]]> By: Ron Patiro http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-219091 Ron Patiro Thu, 27 Sep 2007 14:25:52 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-219091 Dave, I checked out <a href="http://www.lovefilm.com" rel="nofollow"> www.lovefilm.com</a>, and they could definitely give Netflix's landing page a run for its money. LoveFilm communicates their benefits more persuasively, that's for sure. Dave,

I checked out http://www.lovefilm.com, and they could definitely give Netflix’s landing page a run for its money. LoveFilm communicates their benefits more persuasively, that’s for sure.

]]> By: Dave http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-218982 Dave Thu, 27 Sep 2007 12:13:18 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-218982 I have used netflix and never really got on well with it, im in the UK now and have been using www.lovefilm.com which is very similar to netflix but in my opinion works better and has more to offer (such as games and downloads). Maybe you should do a revision of their site, or at least a comparison to nexflix. I have used netflix and never really got on well with it, im in the UK now and have been using http://www.lovefilm.com which is very similar to netflix but in my opinion works better and has more to offer (such as games and downloads). Maybe you should do a revision of their site, or at least a comparison to nexflix.

]]> By: Ron Patiro http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-214636 Ron Patiro Tue, 25 Sep 2007 14:15:04 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-214636 Meryl, I feel your frustration. Inconveniences within their website certainly create friction for their customers. If only there were <a href="http://www.futurenowinc.com/consultingservices.htm" rel="nofollow"> a way</a> to gain a better understanding of who is coming to their site, what they are expected to do, and what they need to take action on the site as easy as possible... ;) Meryl,
I feel your frustration. Inconveniences within their website certainly create friction for their customers. If only there were a way to gain a better understanding of who is coming to their site, what they are expected to do, and what they need to take action on the site as easy as possible… ;)

]]> By: Meryl K. Evans http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-212931 Meryl K. Evans Mon, 24 Sep 2007 22:08:15 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-212931 I've gotten into habit of logging in every time I go to the Web site since I usually want to check my queue. But I think having a search box there instead of the coupon code could make a big difference. Instead of logging in, I could enter a movie to search to see if it's available. If not, no harm, no foul... I didn't have to take an extra step to log in (if that's all I wanted to do). If Netflix DOES carry the movie, then I can "Add the movie" and it could ask me to login or sign up. Second that on foreign movies. Sometimes they are searchable by their English names and sometimes by their original name, which even I, a strong speller, can't always spell. I’ve gotten into habit of logging in every time I go to the Web site since I usually want to check my queue. But I think having a search box there instead of the coupon code could make a big difference. Instead of logging in, I could enter a movie to search to see if it’s available. If not, no harm, no foul… I didn’t have to take an extra step to log in (if that’s all I wanted to do).

If Netflix DOES carry the movie, then I can “Add the movie” and it could ask me to login or sign up.

Second that on foreign movies. Sometimes they are searchable by their English names and sometimes by their original name, which even I, a strong speller, can’t always spell.

]]> By: Ron Patiro http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-212359 Ron Patiro Mon, 24 Sep 2007 15:49:16 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-212359 Nishi, I could not agree with you more on their need for deeper categorization. It is actually a main reason why I decided to write about Netflix. When I began to write, I found this landing page and couldn't pass up the opportunity to give them some more help in addition to my monthly $15 donation ;) Nishi,

I could not agree with you more on their need for deeper categorization. It is actually a main reason why I decided to write about Netflix. When I began to write, I found this landing page and couldn’t pass up the opportunity to give them some more help in addition to my monthly $15 donation ;)

]]> By: Nishi Viswanathan http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-212347 Nishi Viswanathan Mon, 24 Sep 2007 15:37:26 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-212347 I am a Netflix user, and unlike Ronald, I mail my movies back as soon as I watch them:) The whole process at Netflix (mailing movies back, receiving movies) works like a charm every time! Netflix seems to have everything figured out except for its website. I have another suggestion for them- I watch a lot of foreign movies. The good thing is Netflix has a huge collection, but on the flip side, they do not have these movies organized into categories/genres. You are forced to browse a list that has hundreds of movies, unless you know exactly what you are looking for. I am a Netflix user, and unlike Ronald, I mail my movies back as soon as I watch them:) The whole process at Netflix (mailing movies back, receiving movies) works like a charm every time!

Netflix seems to have everything figured out except for its website.

I have another suggestion for them- I watch a lot of foreign movies. The good thing is Netflix has a huge collection, but on the flip side, they do not have these movies organized into categories/genres. You are forced to browse a list that has hundreds of movies, unless you know exactly what you are looking for.

]]> By: Netflix Reads Grok, Blockbuster Misses Opportunity http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-212280 Netflix Reads Grok, Blockbuster Misses Opportunity Mon, 24 Sep 2007 14:52:14 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-212280 [...] follow up on my last post about Netflix — and its probable loss of conversion on its homepage — we'd like to congratulate [...] [...] follow up on my last post about Netflix — and its probable loss of conversion on its homepage — we'd like to congratulate [...]

]]> By: Stephan Miller http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/comment-page-1/#comment-212019 Stephan Miller Mon, 24 Sep 2007 11:50:52 +0000 http://www.grokdotcom.com/2007/09/20/netflix-bombs-at-the-box-office/#comment-212019 I think I will just continue to let my wife handle Netflix. I just don't get the whole thing and get lost on the site. I am glad someone spoke up about it. I think I will just continue to let my wife handle Netflix. I just don’t get the whole thing and get lost on the site. I am glad someone spoke up about it.

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