Comments on: Decoding Personality: Why We Compete, Reward & Buy

By: More on Understanding Customers

More on Understanding Customers — Tue, 25 Mar 2008 21:38:24 +0000

[...] four Temperaments as described at Future Now: The Spontaneous (”SP”; Sensing-Perceiving) The Competitive (”NT”; iNtuitive-Thinking) The [...]

By: MMX

MMX — Fri, 14 Mar 2008 20:11:03 +0000

Great post! It seems to me that these traits may be as well related to the values that consumers associate with particular product or service… IBM has done some research on this (see post on my Modern Metrix blog: mmx.typepad.com)

By: Geo-Demos that Work » Marketing Productivity Blog » Blog Archive

Geo-Demos that Work » Marketing Productivity Blog » Blog Archive — Mon, 14 Jan 2008 00:42:06 +0000

[...] this “Brand” carries though to their web site, where the Methodicals can find out the details of why they are the best choice. I would kill the scroll box, of [...]

By: MBA Depot

MBA Depot — Wed, 24 Oct 2007 19:44:20 +0000

Decoding Personality: Why We Compete, Reward & Buy…

Our whole lives are motivated by an internal sense of worth, measured by “rewards” both internal and external. We’re each addicted to our own reward system. It stains every action we take. The same applies to the buying process, and to your websi…

By: Radiohead: This is Why Web Copy Matters

Radiohead: This is Why Web Copy Matters — Tue, 16 Oct 2007 17:05:03 +0000

[...] the four dominant personality types, the slower-paced Methodical and Humanistic fans were the worst hit. Methodicals were upset [...]

By: Below the Fold, Size Doesn't Matter

Below the Fold, Size Doesn't Matter — Wed, 10 Oct 2007 13:28:31 +0000

[...] the bottom of the page, regardless of where their web surfing takes them. This appears to relate to how different personality types interact with the web. Each type prefers to navigate in their own way, and particular groups, like Methodicals and [...]

By: Productivity Zen - Today’s Top Blog Posts on Productivity - Powered by SocialRank

Mon, 01 Oct 2007 10:40:06 +0000

[...] Myers-Briggs Temperaments: Why We Compete, Reward & Buy [...]

By: Bryan Eisenberg

Bryan Eisenberg — Wed, 26 Sep 2007 13:05:24 +0000

Ayat,

You actually point out another critical point. People may have a preference for a particular type. In other words they may tend to prefer being spontaneous but depending on what they may be browsing (something they are unfamiliar with for example) they may change modes of behavior to more methodical.

By: Brands & Landing Pages: A Neanderthal Challenge

Brands & Landing Pages: A Neanderthal Challenge — Fri, 21 Sep 2007 18:26:25 +0000

[...] One of our seminar attendees helped us notice something interesting about "Corporate DNA". Something wasn't "write" with her company's messaging. They're large, well-known and have spent decades projecting themselves as a Humanistic culture, with massive, ongoing radio and TV ad campaigns. So, the first thing we noticed on their website was that the copywriting was tailored for Methodical types. (To read more about how we classify personality types into Competitive, Spontaneous, Methodical, and Humanistic, click here.) [...]

By: Ayat

Ayat — Thu, 20 Sep 2007 17:26:01 +0000

I attended a Future Now seminar where they asked the audience, which temperment most describes you? At first, people we reluctant, they weren’t sure whether or not they were methodical, or spontenous? etc. SO finally, a few guys held up their arms claiming they were spontenous. They were asked to browse through a site and display spontenous actions. To their surprise, they weren’t spontenous at all! They turned out to be more methodical/competitive in nature which was impacting the way they navigated through the site. Anyhow you make at a great point Anthony about promising the wrong rewards creates a negative buying experience.

By: Robert Gorell

Robert Gorell — Thu, 20 Sep 2007 14:38:37 +0000

I’m a bit biased, but I love this post, Anthony. The funny thing is, I thought I was an “NT Competitive” last year, when I wrote this piece on how to write for different personality types. Turns out I’m an “NF Humanistic”… I test close to NT, but it’s not my preference.

I’ve also found the same phenomenon with the word “intuitive”. Everyone likes to think they’re an “N – iNtuitive” but it’s just about how you process information. It’s not saying that “Sensing” types don’t have intuition, or that “Judging” types are constantly judgmental. “Perceivers” are fully capable of passing judgment, often with less information. I should know. I am one.

My favorite example of a site that’s perfectly tailored to Humanistic types — without the touchy-feely stereotype — is Pownce. It’s a cool service, but the copy is even better.