Comments on: Brands & Landing Pages: A Neanderthal Challenge

By: Product Reviews

Product Reviews — Sun, 15 Mar 2009 15:16:26 +0000

The Geico campaign is brilliant!
I wish more companies followed their creative thinking

By: Mike

Mike — Fri, 28 Nov 2008 07:28:43 +0000

Very important point about landing pages whether it gets out the emotions that are required to connect with the brand.

By: online fx

online fx — Thu, 10 Jul 2008 15:55:46 +0000

he looks like a real monkey sombody want to give him a pinute?

By: Pete

Pete — Thu, 27 Sep 2007 06:42:34 +0000

To all the people wanting short forms… to get an accurate quote the insurance company needs a lot of information. There is no changing that unless you prefer to get a low quote and then after you sign up have the price jump up.

About the only things that are not absolutely necessary are full name, street address and phone number.

So maybe it could help if they are listed last. Give the customer the option to input their full name/address if they want the quote mailed.

Now would the possible increase in conversion help cover the lost conversions from their other marketing attempts, to people that requested a quote online, such as snail mail and telemarketing. Probably not.

By: Brian Thibault

Brian Thibault — Mon, 24 Sep 2007 21:01:35 +0000

1. Explain benefits and selling points up front w/ price points: – Most competitive rates around starting at $100 – Easy sign up – 15 min or less – Etc .. or else why am i giving you my zip code , why do i even want to start this process?

2. Brand is good, I like the cross channel use of the gecko. Everybody in the US probably realizes this is car insurance. Include this through out the sign up process.

3. Not sure about the form process.. they have to collect all this information somehow. Maybe a few less steps and try to provide as much info up front… I don’t want to go through 6 steps of work to find out the answers to my questions.. namely i don’t want to spend 15 min to find out how much cheaper/ more expensive this is going to be.

By: Laura Medley

Laura Medley — Mon, 24 Sep 2007 17:39:03 +0000

I do agree that I still want the warm and fuzzy Gecko (what is his name?) to still direct me through the process. It wouldnt be hard to create a gecko form look and feel just for this scent. This, at least for the Humanistic, would make me much more willing to jump through the hoops they seem to require to get the quote. And with him there, I would be much more forgiving of the qty of questions, since I “like” him.

I dont like the 0% either. It does not give you an idea as to how much more is to come… “will this really be easy, after all?”

By: Howard Speegle

Howard Speegle — Mon, 24 Sep 2007 16:31:59 +0000

If Geico is interested in my business, they will put input boxes on that banner for present insurer, age, gender, year-make-model and ZIP code with a note that I will get information with no other info to be provided. When I click, I want to see how much lower they are than my present insurer for similar cases to mine.
That’s not so hard. If their prices are low enough to entice me to change, THEN they can ask for my name. I already get enough junk mail, e-mail and phone calls.

By: Landon Loveall

Landon Loveall — Sat, 22 Sep 2007 16:27:36 +0000

One thought I have is how do the caveman and lizard relate to each other. Geico could use two banner campaigns one with the lizard and one with the caveman. Anyway, these are just rambling thoughts.

The main point is regardless of what ad (the lizard in this case) the ad or lizard needs to be present throughout the process.

I think there’s two problems with the info form here:

1. This maybe a case of just using a “standard” form instead of spending the money to customize the form.

2. Information for the sake of information. This is an example of companies requiring you to submit too much personal information. The most personal info (mailing address, phone number, etc.) I should have to submit is my e-mail. Requests for more info above this should be well explained.

By: EP

EP — Fri, 21 Sep 2007 19:53:55 +0000

Entertaining example of the disconnect of which we all have been guilty. (I keep waiting for the caveman and the gecko to do a TV spot together – maybe Neanderthal gecko.)

This is a company wanting me to give so it can take. Should be the other way around. Maybe an insurance industry issue, in part.

At a conference a few years ago, a different insurance company was there – represented by two members of its e-team.

I tried out the sites of all the people I met on the first day, including that insurance company.

On day 2, I came back to them and told them I crapped out using their site: I didn’t want to give them details about my current policy (not that I had it on me in a distant hotel), or my name, or my contact info.

I told them I want to provide my age, gender, year-make-model and ZIP code and see a dollar amount or dollar range – and THEN I’ll decide whether to pursue further and possibly provide more info.

Their jaws dropped. They seemed genuinely surprised. They had no ill-intent – it just hadn’t occurred to them.