Comments on: Netflix Reads Grok, Blockbuster Misses Opportunity

By: nintendo

nintendo — Thu, 23 Jul 2009 13:45:22 +0000

I am very for comment but i like article very much.

By: Ron Patiro

Ron Patiro — Tue, 25 Sep 2007 13:46:24 +0000

Rob,
Thank you for really ’spelling it out’ for them.

By: Rob

Rob — Tue, 25 Sep 2007 02:54:39 +0000

Ron-
You are absolutely correct. What you might have missed was my tongue-in-cheek, Google KW “hints”

By: Ron Patiro

Ron Patiro — Mon, 24 Sep 2007 20:32:38 +0000

Rob,

If Blockbuster were to do a really good job with their PPC and management of competitive intelligence, they would have ads appearing for the search term “Netflix coupon” to capture the visitors who are bouncing off of the Netflix homepage looking for a coupon to put in their coupon box which they had front and center.

By: Rob

Rob — Mon, 24 Sep 2007 20:26:11 +0000

They both have somebody doing PPC. Just how well… makes you wonder.

[netflix promotion code]
[netflix coupon]
[blockbuster promotion code]
[blockbuster coupon]

By: Ron Patiro

Ron Patiro — Mon, 24 Sep 2007 15:57:28 +0000

Benry,

Netflix will likely test the coupon box by exposing part of their traffic to a page with the box and a part of their traffic to a page without the box to see which variation is working better.

If Netflix expects to get meaningful results as to the truth behind the coupon box, they should test much more than two variations.

Thank you for the observation Benry.

By: benry

benry — Mon, 24 Sep 2007 15:49:15 +0000

It’s back again this morning when I view their home page.