- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

Soar High, Aim Low: Trash Talking Competitors

Posted By Jeffrey Eisenberg On September 24, 2007 @ 8:12 am In Advertising,Branding | 11 Comments

Is it OK to trash-talk your competitors in advertisements?

subwayad.jpg [1]

Eric from Marketing.FM [2]points out a Continental Airlines NYC subway ad that trashes United.

I have seen a number of these subway ads recently and was surprised to see the direct attacks against other airlines. Effective? I am not sure. I do not pretend to know the rules on writing your competitors within your own copy, but I feel that something is not right with it.

As if the airlines didn’t have [3] enough [4] people [5] talking trash [6] about [7]them [8]… Let us know what you think about ads like this.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/09/24/soar-high-aim-low-trash-talking-competitors/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/jeff/subwayad.jpg

[2] Eric from Marketing.FM : http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/

[3] didn’t have: http://www.ticked.com/chriscrossings/1999/crcontinental.htm

[4] enough: http://www.churbuck.com/wordpress/?p=676

[5] people: http://www.jaffejuice.com/2007/01/united_airlines.html

[6] talking trash: http://www.cc-chapman.com/2007/02/19/delta-sucks-new-media-rules/

[7] about : http://www.blogontravel.com/introduction-to-flight-reviews-unbelievable-video/

[8] them: http://freakonomics.blogs.nytimes.com/2007/09/24/heres-why-richard-branson-should-be-delta-airlines-biggest-fan/

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.