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Soar High, Aim Low: Trash Talking Competitors
Posted By Jeffrey Eisenberg On September 24, 2007 @ 8:12 am In Advertising,Branding | 11 Comments
Is it OK to trash-talk your competitors in advertisements?
Eric from Marketing.FM points out a Continental Airlines NYC subway ad that trashes United.
I have seen a number of these subway ads recently and was surprised to see the direct attacks against other airlines. Effective? I am not sure. I do not pretend to know the rules on writing your competitors within your own copy, but I feel that something is not right with it.
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URL to article: http://www.grokdotcom.com/2007/09/24/soar-high-aim-low-trash-talking-competitors/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/jeff/subwayad.jpg
 Eric from Marketing.FM : http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/
 didn’t have: http://www.ticked.com/chriscrossings/1999/crcontinental.htm
 enough: http://www.churbuck.com/wordpress/?p=676
 people: http://www.jaffejuice.com/2007/01/united_airlines.html
 talking trash: http://www.cc-chapman.com/2007/02/19/delta-sucks-new-media-rules/
 about : http://www.blogontravel.com/introduction-to-flight-reviews-unbelievable-video/
 them: http://freakonomics.blogs.nytimes.com/2007/09/24/heres-why-richard-branson-should-be-delta-airlines-biggest-fan/
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