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Monday, Sep. 24, 2007 at 9:24 am

Women Execs Rank Higher Than Male Execs

By Holly Buchanan
September 24th, 2007

hornyelf.jpgAbout 3 years ago, when I first decided to write a book with fellow marketing to women expert, Michele Miller, I went online and “googled” myself. First, I googled Michele and, sure enough, lots of results came up, touting her many accomplishments. So next, I typed in “Holly Buchanan” to see if anything would show up.

It did.

Not too far down the rankings was a mention of yours truly. “Holly Buchanan wins Radio and Production award for Horny Elves commercial for Amore Lingerie.”

While I was happy to see I made it into the rankings, I feared my name in conjunction with “horny elves” might not inspire confidence in those looking to hire me for marketing to women advice.

So I got to work, created a blog, reached out to others in the marketing to women field, wrote articles, and did everything I could to make sure I was all over the web.

Looks like other female executives have been busy as well. This article from Search Engine Watch finds that women have more of an online presence.

An online career survey indicates female executives at the VP and C-levels have a considerably better career presence online than male executives at the same level.

Results from the Career Distinction Online Identity Calculator showed that female, VP-level executives had an average score of 6.26 out of a possible 10, compared to 5.86 for their male counterparts. At the C-level, the female scores were slightly higher: 6.59 compared to 6.33.

But I wonder? Is it because they’re making more of an effort? Is it because female names may not be as competitive as male names? In other words, there may be a lot more executives named Steve Smith than Mary Smith.

Maybe it’s a combination of both. In today’s world, the need to be “googleable” is ever more important — to the point that parents are naming children based on how “googleable” their name will be.
Way to think ahead, mom and dad! Just don’t go overboard. “Steve Smith” may not be the best choice, but not every kid can pull off “Boaz Buttskove“.

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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