- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

Women Execs Rank Higher Than Male Execs

Posted By Holly Buchanan On September 24, 2007 @ 9:24 am In Marketing to Women,Search Engine Marketing | No Comments

hornyelf.jpg [1]About 3 years ago, when I first decided to write a book with fellow marketing to women expert, Michele Miller, I went online and “googled” myself. First, I googled Michele and, sure enough, lots of results came up, touting her many accomplishments. So next, I typed in “Holly Buchanan” to see if anything would show up.

It did.

Not too far down the rankings was a mention of yours truly. “Holly Buchanan wins Radio and Production award for Horny Elves commercial for Amore Lingerie.”

While I was happy to see I made it into the rankings, I feared my name in conjunction with “horny elves” might not inspire confidence in those looking to hire me for marketing to women advice.

So I got to work, created a blog, reached out to others in the marketing to women field, wrote articles, and did everything I could to make sure I was all over the web.

Looks like other female executives have been busy as well. This article from Search Engine Watch finds that [2]women have more of an online presence. [2]

An online career survey indicates female executives at the VP and C-levels have a considerably better career presence online than male executives at the same level.

Results from the Career Distinction Online Identity Calculator [3] showed that female, VP-level executives had an average score of 6.26 out of a possible 10, compared to 5.86 for their male counterparts. At the C-level, the female scores were slightly higher: 6.59 compared to 6.33.

But I wonder? Is it because they’re making more of an effort? Is it because female names may not be as competitive as male names? In other words, there may be a lot more executives named Steve Smith than Mary Smith.

Maybe it’s a combination of both. In today’s world, the need to be “googleable” is ever more important — to the point that parents are naming children based on how “googleable” their name will be [4].
Way to think ahead, mom and dad! Just don’t go overboard. “Steve Smith” may not be the best choice, but not every kid can pull off “Boaz Buttskove [5]“.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/09/24/women-execs-rank-higher-than-male-execs/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Holly/hornyelf.jpg

[2] Search Engine Watch finds that : http://blog.searchenginewatch.com/blog/070921-100342

[3] Online Identity Calculator: http://www.careerdistinction.com/onlineid

[4] parents are naming children based on how “googleable” their name will be: http://www.grokdotcom.com/2007/05/10/have-you-googled-yourself-lately/

[5] Boaz Buttskove: http://www.babynamesworld.com/forum/topic32351.html

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.