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FutureNow Post
Tuesday, Sep. 25, 2007 at 10:19 am

Amazon is Ready to Take a Bite Out of Apple

By Bryan Eisenberg
September 25th, 2007

Bezos and Jobs in New York MagazineAmazon (AMZN) pulled the cover off its long-awaited music store, Amazon MP3. Amazon is targeting the long tail that Apple (AAPL) hasn’t captured. Their selection is DRM-free MP3s with over 2 million songs from more than 180,000 artists represented by over 20,000 major and independent labels. Most songs are priced between 89 cents and 99 cents.

Will they outsell Apple’s iTunes?

Check it out and compare it to iTunes. Do you think one is better than the other? Will you shop at both or keep your loyalty to one?

(UPDATE: It seems that Virgin Digital, the online Virgin Megastore has closed.)

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Comments (2)

  1. Personally, as someone who doesn’t buy into the Apple mystique, and who dislikes the way iPods reformat the music and aren’t simple disk drives, I prefer regular mp3′s.

    Also, all my musical tastes are obscure- I’m still buying CD’s, so this looks good to me. I predict (if it hasn’t already happened) that everything is flattening from that perspective- long tail may be 50% now but could be 80% later on. As big media loses penetration and mind share, how big can a Britney get these days?

    Small is the new big.

  2. I think itunes has some bad karma heading their way as my experiences with their intrusive platform has been nothing less than confusing and annoying.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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