1.) Build a marketing platform.
2.) Write a book people want to read.
3.) Contact Michael Drew.
We’re often asked how Waiting for Your Cat to Bark hit #1 on the Wall Street Journal list, while reaching bestseller status on the New York Times, USA Today, Amazon, and BusinessWeek lists. (AdvertisingAge even called it one of the “10 books you should have read” for 2006.) How is it, they wonder, that Call to Action became a bestseller, despite being sold exclusively online. Well, we had a secret weapon: A marketer who knows book publishing and promotion better than anyone else in the business, and has the track record to prove it. His name, one more, is Mike Drew — and he’s struck again.
On the American Small Business blog, Michele Miller points out that Drew turned three separate books into bestsellers in just this past weekend alone.
A lot of authors make the mistake of thinking that signing with the right publisher will all but guarantee a book’s success. Think again. Unless you’re uncannily blessed by the word-of-mouth gods, even a well-reviewed book can have a hard time making the bestseller lists. Authors need their books to be properly marketed and promoted. That’s where Michael Drew comes in.