Most e-commerce sites only convert three out of every hundred people who visit their sites. What a shame! And the worst side-effect of this fact is apathy.
People often ask us, “What’s the average Conversion Rate in my industry?” Fair enough, but does it matter? If you’re converting less than 1/10th of your traffic, you should be concerned. If you’re converting more than that, you can do better. We all can. It’s even possible to double your conversion rate, if you ask bigger questions.
When JigsawHealth.com contacted us, they were converting three times better than the average. But they the didn’t just ask bigger questions, they put them to the test. Now, after testing some new verbiage and some design tweaks, they convert 1/5th of browsers into buyers.
If you’re ready to put big questions to the test, or if your business already demands big answers — and quickly — don’t assume the prognosis can’t improve just because you’ve “already tried everything” else.
Want to boost online conversions on landing pages and beyond? FutureNow can help.