Comments on: How to Double Your Conversion Rate http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: ThongJsn http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-1199834 ThongJsn Mon, 12 Oct 2009 09:43:48 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-1199834 I thought about this concept very interesting. I thought about this concept very interesting.

]]> By: Genetic http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-1199579 Genetic Sun, 11 Oct 2009 08:26:59 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-1199579 Good example. Good example.

]]> By: Adam Howitt http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-1131103 Adam Howitt Mon, 12 Jan 2009 20:58:03 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-1131103 I find that the quickest way to impact conversion rates is to monitor and optimize forms involved in the sales/lead generation process. Small changes to the checkout process can yield much faster and permanent improvements since many clients lose over half their traffic through poorly designed forms. I find that the quickest way to impact conversion rates is to monitor and optimize forms involved in the sales/lead generation process. Small changes to the checkout process can yield much faster and permanent improvements since many clients lose over half their traffic through poorly designed forms.

]]> By: adwords http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-1052688 adwords Sat, 20 Sep 2008 02:44:36 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-1052688 Perhaps the best thing you can for your landing page is to make the headline include the Exact Keyword Phrase that the customer searched for. How to you do that with Adwords PPC campaign? Simple, use Dynamic Keyword Insertion to put the search term as querystring parameter on your Adwords Destination URL. Then you'll have the exact phrase at your disposal. Perhaps the best thing you can for your landing page is to make the headline include the Exact Keyword Phrase that the customer searched for. How to you do that with Adwords PPC campaign? Simple, use Dynamic Keyword Insertion to put the search term as querystring parameter on your Adwords Destination URL. Then you’ll have the exact phrase at your disposal.

]]> By: Robert Gorell http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-706841 Robert Gorell Wed, 07 May 2008 20:19:30 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-706841 UniqLooks, Double A said it best. Removing the navigation for this particular landing page was a great idea, but it's not always advisable. Having a sound hypothesis and testing it is the key. (Thank you for clarifying this very important point, Double A!) UniqLooks,

Double A said it best. Removing the navigation for this particular landing page was a great idea, but it’s not always advisable.

Having a sound hypothesis and testing it is the key.

(Thank you for clarifying this very important point, Double A!)

]]> By: Double A http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-701026 Double A Tue, 06 May 2008 00:36:27 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-701026 Removing the navigation bar could make sense for this website, which has fewer products. I like the idea to highlight key points. It helps you and customer a lot when scaning the website. But for Amazon.com or Newegg.com, will it work to remove navigation bar from product page? even though it will, we still need to keep some filtering function, recommendations for customers. Logical customers tend to compare and make a better choice~ My point is to be careful when you copy advice or experiences to your own site. Testing and verifying your changes alawys have their places. Removing the navigation bar could make sense for this website, which has fewer products. I like the idea to highlight key points. It helps you and customer a lot when scaning the website.

But for Amazon.com or Newegg.com, will it work to remove navigation bar from product page? even though it will, we still need to keep some filtering function, recommendations for customers. Logical customers tend to compare and make a better choice~

My point is to be careful when you copy advice or experiences to your own site. Testing and verifying your changes alawys have their places.

]]> By: UniqLooks - Cashmer Scarves which will make women feel better http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-689085 UniqLooks - Cashmer Scarves which will make women feel better Fri, 02 May 2008 10:12:21 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-689085 Thanks for sharing this conversion story. I think it give good pointer to some of things which everyone can test on their website like removing top navigation bar from final product pages. Thanks for sharing this conversion story. I think it give good pointer to some of things which everyone can test on their website like removing top navigation bar from final product pages.

]]> By: Robert Gorell http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-231134 Robert Gorell Wed, 03 Oct 2007 18:52:35 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-231134 BJ, If you follow the link I posted above, it takes you the <a href="http://www.jigsawhealth.com/magnesium/jigsaw_magnesium.aspx" rel="nofollow">landing page</a>. While the top navigation seems to make sense elsewhere on the site, it was a conversion killer on the landing page. BJ,

If you follow the link I posted above, it takes you the landing page. While the top navigation seems to make sense elsewhere on the site, it was a conversion killer on the landing page.

]]> By: BJ Wright http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-231126 BJ Wright Wed, 03 Oct 2007 18:46:55 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-231126 When was this test conducted? I just checked out the site, and noticed that they are still changing the site and I am sure improving their conversion rate. I did notice that they did put back in the top navigation. When was this test conducted? I just checked out the site, and noticed that they are still changing the site and I am sure improving their conversion rate. I did notice that they did put back in the top navigation.

]]> By: Shama Hyder http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-227223 Shama Hyder Mon, 01 Oct 2007 18:35:46 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-227223 Great example Robert! Great example Robert!

]]> By: Brian Carter http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/comment-page-1/#comment-219654 Brian Carter Thu, 27 Sep 2007 20:41:10 +0000 http://www.grokdotcom.com/2007/09/27/double-your-conversion-rate/#comment-219654 I love these examples, thanks Robert! B I love these examples, thanks Robert!
B

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