Comments on: How to Write Persuasive Links http://www.grokdotcom.com/2007/09/28/persuasive-links/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: 10 Excellent Sites To Enhance Your Writing Skills ChurchKreatives – A Community For Creative Christ Followers http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1204028 10 Excellent Sites To Enhance Your Writing Skills ChurchKreatives – A Community For Creative Christ Followers Mon, 26 Oct 2009 15:39:10 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1204028 [...] How to Write Faster, Better, and Easier – PickTheBrain | Motivation and Self Improvement [...] [...] How to Write Faster, Better, and Easier – PickTheBrain | Motivation and Self Improvement [...]

]]> By: Driving Instructor in Stevenage Knebworth http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1198124 Driving Instructor in Stevenage Knebworth Tue, 06 Oct 2009 13:23:45 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1198124 ahh I never was aware of this or you can say never realized it might make such a difference. i would take help from someone to set me up a simple test for link text testing ahh I never was aware of this or you can say never realized it might make such a difference. i would take help from someone to set me up a simple test for link text testing

]]> By: Richard http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1197997 Richard Mon, 05 Oct 2009 13:17:39 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1197997 What about instead of "See how you may be able to double your income in one year." change it too "See how you too can double your income in one year", too strong? whats the drawback? What about instead of “See how you may be able to double your income in one year.” change it too “See how you too can double your income in one year”, too strong? whats the drawback?

]]> By: textile industry http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1197363 textile industry Thu, 01 Oct 2009 10:17:56 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1197363 great info! keep it up great info! keep it up

]]> By: Baby Bassinet http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1195936 Baby Bassinet Thu, 24 Sep 2009 21:19:04 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1195936 Was there any correlation to the number of words used for the continuation link or is it irrelevant or possibly just not tested? Basically wondering if "click to continue" would get around the same click percentage of for more information click to continue"? Was there any correlation to the number of words used for the continuation link or is it irrelevant or possibly just not tested? Basically wondering if “click to continue” would get around the same click percentage of for more information click to continue”?

]]> By: 50 Helpful Resources That Will Enhance Your Writing Skills « Malvaniya Prashant http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1192772 50 Helpful Resources That Will Enhance Your Writing Skills « Malvaniya Prashant Sun, 13 Sep 2009 08:09:53 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1192772 [...] How to Write Persuasive Links [...] [...] How to Write Persuasive Links [...]

]]> By: webcaching.guerrerotome.com » Blog Archive » Sites to improve your English http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1190103 webcaching.guerrerotome.com » Blog Archive » Sites to improve your English Wed, 02 Sep 2009 14:38:44 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1190103 [...] How to Write Persuasive Links [...] [...] How to Write Persuasive Links [...]

]]> By: 50 Free Resources That Will Improve Your Writing Skills | 零食屋 http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1176408 50 Free Resources That Will Improve Your Writing Skills | 零食屋 Fri, 03 Jul 2009 01:07:08 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1176408 [...] How to Write Persuasive Links [...] [...] How to Write Persuasive Links [...]

]]> By: 50 free tools improve your blog writing skill | Free Webmaster Resource & Seo articles http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1175819 50 free tools improve your blog writing skill | Free Webmaster Resource & Seo articles Tue, 30 Jun 2009 07:23:24 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1175819 [...] How to Write Persuasive Links [...] [...] How to Write Persuasive Links [...]

]]> By: 50 Helpful Resources That Will Enhance Your Writing Skills « Relevant Editorial http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1175788 50 Helpful Resources That Will Enhance Your Writing Skills « Relevant Editorial Tue, 30 Jun 2009 03:48:02 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1175788 [...] How to Write Persuasive Links [...] [...] How to Write Persuasive Links [...]

]]> By: 50 Free Resources That Will Improve Your Writing Skills | missrix http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1175681 50 Free Resources That Will Improve Your Writing Skills | missrix Mon, 29 Jun 2009 14:21:44 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1175681 [...] How to Write Persuasive Links [...] [...] How to Write Persuasive Links [...]

]]> By: 50 Free Resources That Will Improve Your Writing Skills « Tech7.Net http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1175574 50 Free Resources That Will Improve Your Writing Skills « Tech7.Net Sun, 28 Jun 2009 18:21:09 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1175574 [...] How to Write Persuasive Links [...] [...] How to Write Persuasive Links [...]

]]> By: Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1168239 Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog Tue, 26 May 2009 11:51:30 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1168239 [...] wrote about his research about the importance of keywords in your hyperlinks. Jeff Sexton shares how to write more persuasive hyperlinks and calls to action so you don’t sound like a [...] [...] wrote about his research about the importance of keywords in your hyperlinks. Jeff Sexton shares how to write more persuasive hyperlinks and calls to action so you don’t sound like a [...]

]]> By: Linking Matters - News: Everything-e http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1123583 Linking Matters - News: Everything-e Mon, 22 Dec 2008 15:31:03 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1123583 [...] write a lot about linking especially when it comes to persuading readers to take [...] [...] write a lot about linking especially when it comes to persuading readers to take [...]

]]> By: Linking Matters | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1123581 Linking Matters | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 22 Dec 2008 15:28:38 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1123581 [...] write a lot about linking especially when it comes to persuading readers to take [...] [...] write a lot about linking especially when it comes to persuading readers to take [...]

]]> By: Thijs van Noort http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-1115245 Thijs van Noort Sat, 29 Nov 2008 22:37:57 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-1115245 Just working on a new site, thnx for the clear advise. Will be using them and returning the results here. Thijs Just working on a new site, thnx for the clear advise.
Will be using them and returning the results here.

Thijs

]]> By: How to Avoid Nauseating Web Copy http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-462156 How to Avoid Nauseating Web Copy Tue, 22 Jan 2008 16:53:35 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-462156 [...] Write persuasive hyperlinks that fit into your [...] [...] Write persuasive hyperlinks that fit into your [...]

]]> By: Robert Gorell http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-324941 Robert Gorell Fri, 16 Nov 2007 22:43:38 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-324941 Shannon, Brian makes some good points. And, in your case, you may not necessarily want to use just the title of a given course you're linking to for inspiration on how to phrase the link. Think about what the person will get out of the course, then use a bit of that language. Keep in mind, too, that those are very long sentences to be linking. Also, getting "more information" about "on-demand online training" feels a bit jargon-heavy. Sure, that all means something, but the end result is vague and generic. Try making your links shorter and specific to the benefit your audience will get from a given course that you're linking to. And, as Brian said, test it! Shannon,

Brian makes some good points. And, in your case, you may not necessarily want to use just the title of a given course you’re linking to for inspiration on how to phrase the link. Think about what the person will get out of the course, then use a bit of that language.

Keep in mind, too, that those are very long sentences to be linking. Also, getting “more information” about “on-demand online training” feels a bit jargon-heavy. Sure, that all means something, but the end result is vague and generic. Try making your links shorter and specific to the benefit your audience will get from a given course that you’re linking to.

And, as Brian said, test it!

]]> By: Brian http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-324491 Brian Fri, 16 Nov 2007 17:39:03 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-324491 Shannon, in my opinion, neither- use your on demand online training phrase (is that your SEO keyword?) but instead of "information" etc. put in the benefit they'll receive- so that they'll be able to what? Of course you should test it, but that's my 2 cents on the copywriting. Shannon, in my opinion, neither- use your on demand online training phrase (is that your SEO keyword?) but instead of “information” etc. put in the benefit they’ll receive- so that they’ll be able to what? Of course you should test it, but that’s my 2 cents on the copywriting.

]]> By: Shannon http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-324335 Shannon Fri, 16 Nov 2007 16:12:44 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-324335 What's better...All one link "Get more information about On-Demand Online Training." OR "Click here to get more information about On-Demand Online Training." What’s better…All one link “Get more information about On-Demand Online Training.” OR “Click here to get more information about On-Demand Online Training.”

]]> By: Online Copywriting 101: The Ultimate Cheat Sheet — Part 2 http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-317563 Online Copywriting 101: The Ultimate Cheat Sheet — Part 2 Tue, 13 Nov 2007 17:45:22 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-317563 [...] "How to Write Persuasive Links" — [...] [...] "How to Write Persuasive Links" — [...]

]]> By: Arun Agrawal http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-269351 Arun Agrawal Mon, 22 Oct 2007 17:28:25 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-269351 I always tend to put longer and keyword rich text in the anchor text (even in-context links). This achieves a much higher SEO score while increasing the chance of having the <strong>user's</strong> trigger words in the blue-underlined text that stands out. I always tend to put longer and keyword rich text in the anchor text (even in-context links). This achieves a much higher SEO score while increasing the chance of having the user’s trigger words in the blue-underlined text that stands out.

]]> By: Jeff Sexton http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-262856 Jeff Sexton Fri, 19 Oct 2007 15:05:54 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-262856 Bobby, We tend to agree with Jared Spool's take on this: "...7-12 words is what users need to ensure *their* trigger words (not the *designer's* trigger words) are visible. It turns out to be a game of probabilities. With less than 7 words, the likelihood that a trigger word appears in the link drops substantially. Now, there are some links that only needs a single word. For example, when we tested HP.com for people who needed to download software, the word "DRIVERS" worked just fine. Every user we tested found what they wanted with that single-word link. But most links aren't that convenient. They require more words to allow the user to succeed better." Feel free to read more from this quote if you want: http://www.info-arch.org/lists/sigia-l/0508/0136.html Bobby,

We tend to agree with Jared Spool’s take on this:

“…7-12 words is what users need to ensure *their* trigger words
(not the *designer’s* trigger words) are visible. It turns out to be a game of probabilities. With less than 7 words, the likelihood that a trigger word appears in the link drops substantially.

Now, there are some links that only needs a single word. For example, when we tested HP.com for people who needed to download software, the word “DRIVERS” worked just fine. Every user we tested found what they wanted with that single-word link.

But most links aren’t that convenient. They require more words to allow the user to succeed better.”

Feel free to read more from this quote if you want:

http://www.info-arch.org/lists/sigia-l/0508/0136.html

]]> By: Bobby Hewitt http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-262703 Bobby Hewitt Fri, 19 Oct 2007 12:39:52 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-262703 Does the length of the amount of words that is clickable matter? Does the length of the amount of words that is clickable matter?

]]> By: direct response marketing http://www.grokdotcom.com/2007/09/28/persuasive-links/comment-page-1/#comment-242622 direct response marketing Tue, 09 Oct 2007 15:12:15 +0000 http://www.grokdotcom.com/2007/09/28/persuasive-links/#comment-242622 I'm actually surprised that people have not known about this sooner. This is the genesis of long tail key words. but thanks to marketing sherpa for pointing out something we as marketers, tend to forget from time to time. I’m actually surprised that people have not known about this sooner. This is the genesis of long tail key words. but thanks to marketing sherpa for pointing out something we as marketers, tend to forget from time to time.

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