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Archive for September, 2007

FutureNow Post
Tuesday, Sep. 25, 2007 at 2:41 pm

Are “Trusted Editors” Good for Wikipedia?

September 25th, 2007

Information World Review reports that the German Wikipedia will have “trusted editors” by year’s end. The move from community editing and after-the-fact fact-checking “…could be applied to the English language version of Wikipedia if feedback from users is positive.”

Resource Shelf‘s Gary Price reminds us that this move has been in the works for some time:

Three years ago next month, Jimmy Wales was quoted in Red Herring saying that editors to review content were coming.

Wikipedia’s [Founder] Mr. [Jimmy] Wales has said that next year…

...continue to read "Are “Trusted Editors” Good for Wikipedia?"

FutureNow Article
Tuesday, Sep. 25, 2007

Why Americans Haven’t Driven a Ford Lately

September 25th, 2007

ford_logo.jpgI hate to say it, but ignoring it won’t make it any less true: Americans don’t believe Ford (or Mercury) makes cars that equal its competitors.

Comparably equipped Fords don’t sell for as much new, and they lose their value much faster as they age. That’s not opinion, it’s fact.

According to, a 2002 Mercury Sable can generally be had for $5,924 to $6,917. Meanwhile, a Toyota Camry from the same year sells anywhere from $9,641 to $12,538. As of today,…

...continue to read "Why Americans Haven’t Driven a Ford Lately"

FutureNow Post
Tuesday, Sep. 25, 2007 at 10:19 am

Amazon is Ready to Take a Bite Out of Apple

September 25th, 2007

Bezos and Jobs in New York MagazineAmazon (AMZN) pulled the cover off its long-awaited music store, Amazon MP3. Amazon is targeting the long tail that Apple (AAPL) hasn’t captured. Their selection is DRM-free MP3s with over 2 million songs from more than 180,000 artists represented by over 20,000 major and independent labels. Most songs are priced between 89 cents and 99 cents.

Will they outsell Apple’s iTunes?

Check it out and compare it to iTunes. Do you think one is better than the other? Will you shop at both or…

...continue to read "Amazon is Ready to Take a Bite Out of Apple"

FutureNow Post
Monday, Sep. 24, 2007 at 6:49 pm

Blog Buzz: Barack Wins Yahoo Debate; Google & Facebook Worth Gazillions, Borrow from Second Life

September 24th, 2007


The Google Operating System blog reports that Google Earth is considering new features, including stuff that evokes a sort of “reality TV”-style version of Second Life. According to the blog:

Arizona State University’s students have the opportunity to test a new product “that will be publicly launched later this year”. The invitation page mentions that the product is developed by “a major Internet company” and there are hints that the application is related to social networking, 3D modeling and video games.…

...continue to read "Blog Buzz: Barack Wins Yahoo Debate; Google & Facebook Worth Gazillions, Borrow from Second Life"

FutureNow Post
Monday, Sep. 24, 2007 at 10:52 am

Netflix Reads Grok, Blockbuster Misses Opportunity

September 24th, 2007

To follow up on my last post about Netflix — and its probable loss of conversion on its homepage — we’d like to congratulate them on taking action on our advice. It seems they’ve implemented my first recommendation. Well, almost. Instead of changing the “coupon box” to a search box, they removed it entirely. I’m not sure if they’re testing, getting rid of coupon codes, or if they plan on putting in a search box in a follow-up test. Regardless, it’s…

...continue to read "Netflix Reads Grok, Blockbuster Misses Opportunity"

FutureNow Post
Monday, Sep. 24, 2007 at 9:24 am

Women Execs Rank Higher Than Male Execs

September 24th, 2007
FutureNow Post
Monday, Sep. 24, 2007 at 8:12 am

Soar High, Aim Low: Trash Talking Competitors

September 24th, 2007

Is it OK to trash-talk your competitors in advertisements?

...continue to read "Soar High, Aim Low: Trash Talking Competitors"

FutureNow Article
Friday, Sep. 21, 2007

Brands & Landing Pages: A Neanderthal Challenge

September 21st, 2007
FutureNow Post
Friday, Sep. 21, 2007 at 9:27 am

Screencast: Hunting for Early Bird Persuasion, Part 3

September 21st, 2007

Now that you’ve seen Parts 1 and 2, where we found that the smartest way to persuade early-stage customers is to educate them, let’s focus on how to provide a consistent experience for them.

As we look at how and prepare to catch the Early Bird customer, consider the following:

Relevance — If they’re not ready yet, don’t get carried away. (Is your website proposing marriage on the first date?) Screen Space — Early Birds need to know that they’re welcome, right from the homepage. Give…

...continue to read "Screencast: Hunting for Early Bird Persuasion, Part 3"

FutureNow Article
Thursday, Sep. 20, 2007

Netflix Bombs at the (Search) Box Office

September 20th, 2007

Netflix must already love me enough for paying each month and not mailing back my movies, but I’ve decided to help them in a potentially much bigger way. Recently, we noticed there’s some Giant Peach-sized “low-hanging fruit” to harvest on their homepage* — and it could be worth millions.

If only they’d do a bit of testing…

Click me to view Netflix The first problem appears with what seems to be a search bar near their top navigation. This is actually a Coupon Code box.

I’d like to…

...continue to read "Netflix Bombs at the (Search) Box Office"

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