I find the site interesting for a number of reasons. First, whether you like it or not, it’s a remarkable way of advertising. There’s no doubt that “the point” of the site is to sell insurance. But, the way that it is done is so different than the norm. The site is an entertaining look at a character that is associated with a car insurance company. GEICO is hardly mentioned on the site, and when it is, the comments aren’t exactly favorable.

Despite the fact that the character doesn’t like the product, the viewer tends to have a favorable view of GEICO for having a sense of humor about it. I find that the subtlety of the site is very refreshing.

Another reason I like the site is that it’s different. Most people can agree that there’s “good” advertising and “bad” advertising. Certainly, agreeing on which is good and bad can be bit difficult, but GEICO’s advertising has been viewed among the best for a long time. What’s the point in seeing the same old commercial style over and over? (A case in point: nearly every local car dealership spot in the country.) GEICO’s ads, and this site, are new ways of advertising car insurance. Come on, until recently, when have people ever discussed a car insurance ad?

And lastly, I think the site is funny. I think the actor, Jeff Daniels, does a great job. He’s subtle, sarcastic, hurt and sympathetic. He’s not going to be my best friend, but he’s amusing to hang out with for awhile. Plus, the updated version of the site brings in additional characters that are unique and have their own stories.

All in all, I think the GEICO team that has created all of this is doing a great job creating a whole world for these characters that is far more entertaining and funny than the TV show.

Award-winning doesn’t mean the same as good. (One of my pet peeves about web design for business.)

As for the show, I liked the commercials, but even if they maintained the tone and style, I just can’t see how they can keep the fun going. Same as with a lot of the SNL movies.

The site may be fantastic, for all I know. But it took so long to load, I bailed. There’s no copy on the homepage, so, as a first-time visitor, I have no idea why it’s worth the wait. But I’ll take your word on it and wait through the upload at some point and report back. And, assuming you’re correct about the other points, I’ll revise the post.

Still, I think this only goes further to make my point that there are unintended consequences of doing an ad spin-off sitcom like this for the brands involved. I was just sharing my second-hand impression of the show as someone who’s hearing about it from other channels. I think it’s pretty clear that I haven’t even seen the show yet — but that’s my point. I had one impression of what the cavemen were about, and now it just feels like they’re overreaching. Maybe I’m wrong, but the impression is still valid. (Wish I could find the post/article where I found the link to CavemansCrib.com, but I can’t. Regardless, other people have made the same assumption, so there’s definitely a disconnect here.)

Regardless, it’s interesting what they’ve done with the cavemen. This is new territory. But as potential Geico customers see all of this disconnected caveman content, it’s quite possible that people will tune out. Channel fatigue doesn’t take long these days.

Thank you for writing in to clarify.

The website http://www.cavemanscrib.com is totally unrelated to the TV show. Its initial creation happened long before the TV was even planned.

As for your opinion of the site itself, you are in a serious minority. Not only has the site been featured as an Adobe “Site of the Day”, it has also received platinum honors in the Hermes Creative Award competition in the Web site overall category. Of course, a quick google of cavemanscrib.com will also reveal an overwhelming appreciation of the site.

I recognize that “Cavemen” the TV show is an easy target right now, but I think you’re off track about the website. Especially since you misattribute it.

Yeah, that was a typo. Thanks.