Comments on: What Keywords Say About Your Visitors http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Genetic http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/comment-page-1/#comment-1201511 Genetic Sat, 17 Oct 2009 15:50:28 +0000 http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/#comment-1201511 Nice tip. I just add this article in my bookmark. Nice tip.

I just add this article in my bookmark.

]]> By: CVOS man http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/comment-page-1/#comment-245692 CVOS man Thu, 11 Oct 2007 00:12:23 +0000 http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/#comment-245692 SuperCrunchers is a catchy title, and gives us one more example of why engineers should never try to be marketers. Better clear the name with Michael Arrington first though :) SuperCrunchers is a catchy title, and gives us one more example of why engineers should never try to be marketers.

Better clear the name with Michael Arrington first though :)

]]> By: Smufty http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/comment-page-1/#comment-240425 Smufty Mon, 08 Oct 2007 17:38:02 +0000 http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/#comment-240425 JD is right - I'd also imagine it scored higher for the keyword number crunching than data mining. JD is right – I’d also imagine it scored higher for the keyword number crunching than data mining.

]]> By: JD http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/comment-page-1/#comment-240276 JD Mon, 08 Oct 2007 16:20:17 +0000 http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/#comment-240276 If you attach the keyword "number crunching" to the ad title "Super Crunchers", my gut reaction says that this test was not accurate since the word "Crunchers" will probably show up in bold, while no words in "The End Of Intuition" will show in bold, therefore lending a higher CTR to the Super Crunchers ad. If you attach the keyword “number crunching” to the ad title “Super Crunchers”, my gut reaction says that this test was not accurate since the word “Crunchers” will probably show up in bold, while no words in “The End Of Intuition” will show in bold, therefore lending a higher CTR to the Super Crunchers ad.

]]> By: Bert Decker http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/comment-page-1/#comment-240264 Bert Decker Mon, 08 Oct 2007 16:14:21 +0000 http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/#comment-240264 Nice post on Keywords and intuition Holly. Glad you added the sentence on the methodicals, "They base their decisions on facts (even if they're merely justifying to themselves a decision that's already been made based on emotion)." BTW, I think many people (less than 50%) are both - and can switch back and forth depending on the situation. Bert Nice post on Keywords and intuition Holly. Glad you added the sentence on the methodicals, “They base their decisions on facts (even if they’re merely justifying to themselves a decision that’s already been made based on emotion).”
BTW, I think many people (less than 50%) are both – and can switch back and forth depending on the situation.

Bert

]]> By: bl.asphemo.us http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/comment-page-1/#comment-232764 bl.asphemo.us Thu, 04 Oct 2007 17:24:40 +0000 http://www.grokdotcom.com/2007/10/04/what-keywords-say-about-your-visitors/#comment-232764 Maybe it's just me, but as a person who does a lot of keyword research and analysis, moreover sometimes in almost literally around-the-clock chunks, I don't think of any data-driven marketing - including and beyond customer research - as being so polarized on either the Methodical or Humanistic side. Both ways of thinking are critical to it, as much of the point involves using methods to arrive at actionable human intelligence. Despite being a little cheesy "Super Crunchers" is a better title though IMHO, yes. Not because "The End of Intuition" is boring, rather as I think it supports a dangerous myth I see pop and fizzle around the Web Analytics space, the notion that gut doesn't matter anymore. That notion may make for catchy headlines, titles etc. but anyone who actually buys into that sets themselves up to be a sux0r in several ways. Maybe it’s just me, but as a person who does a lot of keyword research and analysis, moreover sometimes in almost literally around-the-clock chunks, I don’t think of any data-driven marketing – including and beyond customer research – as being so polarized on either the Methodical or Humanistic side. Both ways of thinking are critical to it, as much of the point involves using methods to arrive at actionable human intelligence.

Despite being a little cheesy “Super Crunchers” is a better title though IMHO, yes. Not because “The End of Intuition” is boring, rather as I think it supports a dangerous myth I see pop and fizzle around the Web Analytics space, the notion that gut doesn’t matter anymore. That notion may make for catchy headlines, titles etc. but anyone who actually buys into that sets themselves up to be a sux0r in several ways.

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