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Friday, Oct. 5, 2007 at 10:19 am

When Will My Order Arrive?

By Daniel McGuigan
October 5th, 2007

That’s a question a lot of sites have trouble answering. They likely know the answer, but the way in which they present the information is vague — if they present it at all. does an exceptional job of answering this question in its shopping cart.

They give customers the information they need, stated clearly and in the visitor’s language. “About how long before I get my package?” Great question — and they’ve already asked it for you. Estimated shipping and delivery times are nice, but if you really want to make the customer happy, let them know when they’ll receive their order.


There’s one way they could improve upon this. Instead of showing the shipping options on another part of the page, would be better off if they were to consolidate all shipping info and options in one place. They’ve already got me focused on the box in the top-right corner. Why squeeze “Shipping method” just above “Payment info”?

This may seem like small stuff, but these “minor details” are a big deal when it comes to closing the sale.

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Comments (3)

  1. Bryan got lucky. Too bad Sharp ( )hasn’t shipped my new 42″ TV even though I ordered it 3 weeks ago. They were prompt about billing me. He’s the luckier brother ;-)

  2. What a simple and seemingly obvious touch. Love it. I actually like the box separate from the other info. You tend to skip over all that stuff as the standard mumbo jumbo that never tells you anything important. The box calls it out, and I love how their little graphic equation. I wish Amazon would do this. But I guess they can’t control when their vendors ship.

  3. I recently bought a bookcase from Staples and I was impressed by their Order tracking system. Dunno if anyone here has used it before, but they tell you when your order will reach you and not when they shipped it.

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