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When Will My Order Arrive?

Posted By Daniel McGuigan On October 5, 2007 @ 10:19 am In Checkout Process,Customer Experience,Improving Conversion,Retail | 3 Comments

That’s a question a lot of sites have trouble answering. They likely know the answer, but the way in which they present the information is vague — if they present it at all. SheetMusicPlus.com [1] does an exceptional job of answering this question in its shopping cart.

They give customers the information they need, stated clearly and in the visitor’s language. “About how long before I get my package?” Great question — and they’ve already asked it for you. Estimated shipping and delivery times are nice, but if you really want to make the customer happy, let them know when they’ll receive their order.

sheetmusicplus_checkout.jpg

There’s one way they could improve upon this. Instead of showing the shipping options on another part of the page, SheetMusicPlus.com would be better off if they were to consolidate all shipping info and options in one place. They’ve already got me focused on the box in the top-right corner. Why squeeze “Shipping method” just above “Payment info”?

This may seem like small stuff, but these “minor details” are a big deal when it comes to closing the sale.


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URL to article: http://www.grokdotcom.com/2007/10/05/when-will-my-order-arrive/

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[1] SheetMusicPlus.com: http://www.sheetmusicplus.com

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