Comments on: Below the Fold, Size Doesn’t Matter http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 13:05:29 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Worried about content “below the fold”? Don’t be. « Brain Traffic Blog http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/comment-page-1/#comment-1156228 Worried about content “below the fold”? Don’t be. « Brain Traffic Blog Thu, 02 Apr 2009 04:29:38 +0000 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/#comment-1156228 [...] Patiro at GrokDotCom wonders whether it’s got something to do with one’s personality type. I think the explanation is simpler: If the content is interesting, if it meets the reader’s [...] [...] Patiro at GrokDotCom wonders whether it’s got something to do with one’s personality type. I think the explanation is simpler: If the content is interesting, if it meets the reader’s [...]

]]> By: Magazine Layout for Blogs: Inspiration and Caveats http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/comment-page-1/#comment-1119282 Magazine Layout for Blogs: Inspiration and Caveats Fri, 12 Dec 2008 04:51:54 +0000 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/#comment-1119282 [...] A magazine layout can potentially avoid some of the old “below the fold” usability issues, but as monitors scale upward, this becomes less of an overriding factor. [...] [...] A magazine layout can potentially avoid some of the old “below the fold” usability issues, but as monitors scale upward, this becomes less of an overriding factor. [...]

]]> By: Article Submission http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/comment-page-1/#comment-1077356 Article Submission Thu, 09 Oct 2008 05:41:15 +0000 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/#comment-1077356 WOW, great info, i try very hard to keep things above the fold, this makes me think i need to rethink how i setup sites. WOW, great info, i try very hard to keep things above the fold, this makes me think i need to rethink how i setup sites.

]]> By: Aurelius Tjin http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/comment-page-1/#comment-256275 Aurelius Tjin Tue, 16 Oct 2007 07:52:19 +0000 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/#comment-256275 I'd agree with that! Hey Ronald, that's the very basic fact I love about this post which I believe holds true today. I’d agree with that!

Hey Ronald, that’s the very basic fact I love about this post which I believe holds true today.

]]> By: StanShinn.com | Designing Above the Fold: Does it Matter? http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/comment-page-1/#comment-247782 StanShinn.com | Designing Above the Fold: Does it Matter? Thu, 11 Oct 2007 23:37:25 +0000 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/#comment-247782 [...] article commenting on the ClickTale data had this to say: As the ClickTale article suggests, people are [...] [...] article commenting on the ClickTale data had this to say: As the ClickTale article suggests, people are [...]

]]> By: (EMP) E-Marketing Performance » : » Team Reading List 10.10.07 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/comment-page-1/#comment-244812 (EMP) E-Marketing Performance » : » Team Reading List 10.10.07 Wed, 10 Oct 2007 13:56:24 +0000 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/#comment-244812 [...] Below the Fold, Size Doesn’t Matter [...] [...] Below the Fold, Size Doesn’t Matter [...]

]]> By: alex harris - alexdesigns.com http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/comment-page-1/#comment-244797 alex harris - alexdesigns.com Wed, 10 Oct 2007 13:45:57 +0000 http://www.grokdotcom.com/2007/10/10/below-the-fold-size-doesnt-matter/#comment-244797 Interesting data for sure. When designing web pages, we use 565px as the height of the page fold, since we are "still" taking into account 800x600 resolution screens. Really, that height works for 1024 resolutions as well. So like you said, the CTA's are at the top. Then if the page is going to scroll we put a photo right at the 565px height to force the eye to that area and entice them to scroll down the page to read the valuable content we are presenting. Then we also test adding another CTA towards the bottom of the page. This is usally a softer sell or a pull towards valuable content. Interesting data for sure. When designing web pages, we use 565px as the height of the page fold, since we are “still” taking into account 800×600 resolution screens. Really, that height works for 1024 resolutions as well.

So like you said, the CTA’s are at the top. Then if the page is going to scroll we put a photo right at the 565px height to force the eye to that area and entice them to scroll down the page to read the valuable content we are presenting. Then we also test adding another CTA towards the bottom of the page. This is usally a softer sell or a pull towards valuable content.

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