A new collective of forward-thinking marketers has emerged, and you’re all invited to join in and tap their knowledge directly. Founded by John Marshall, Michael Stebbins, and Avinash Kaushik, Market Motive — a premium service for marketing professionals — offers a concrete advantage to its members: direct access to some of the brightest minds in online conversion, email, search, web analytics, and ROI marketing. That’s why we’re especially proud to announce that Market Motive has named our own Bryan Eisenberg to its marketing “Dream Team.” Bryan will serve as the group’s resident conversion expert, a respectful nod to Future Now’s trailblazing work in the field of Conversion Rate Marketing since 1998 (when conversion and ROI took a back seat to “hits” and “eyeballs” — ouch!).
In the press release, which also announces the addition of Alan Rimm-Kauffman to its faculty, Market Motive CTO — and former CEO and founder of ClickTracks — John Marshall had these kind words:
Bryan’s knowledge of psychology and how that influences the way people buy is legendary. He brings expertise and insight that has been honed through spending hour upon hour optimizing the sites of some of the largest companies on the web. Once you have seen Bryan dissect a website and explain how each component can be improved, you will be amazed at how sites can be improved to produce more revenue. Market Motive subscribers have already benefited from the insights he provides through a special interactive site clinic. We are delighted to have his involvement.
By connecting with members in small groups, via webinar-style online conference calls and training sessions, Market Motive’s faculty has the opportunity to answer specific questions in real time. It’s like having your own personal study group to help you tackle the tough issues. Here’s what one member, Immeria‘s Stephane Hamel, had to say about the experience:
I spent about an hour with Bryan. We talked about my goals as a freelance, discussed persuasion architecture, and I had the honor to take a glimpse at the internals of their process and tools. Persuasion architecture is all about process, but it’s also supported by a tool (or a set of tools) that could elevate any analyst job to levels of insights that were unimaginable without actually tying up Bryan to a chair beside you.
Very cool! Being recognized by Market Motive as a leader in online and multi-channel strategy is a wonderful thing, but if we know Bryan at all, hearing feedback like this from the rest of his peers after working with them directly is what makes him wake up each morning before the rest of us, surprising the lucky folks here at Future Now with new ideas. Our staff and clients may be spoiled by him, but thanks to Market Motive, now’s your chance to share Bryan’s insights first-hand.
Congratulations, Bryan. You grok!