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Stanford’s 10 Guidelines for Increased Web Credibility

Posted By Jeff Sexton On October 17, 2007 @ 11:19 am In Relationship Building,Research | 5 Comments

Captology Notebook [1]Persuasion starts and ends with credibility. Some would say that the offer is the fundamental element. But if readers doubt your intentions or honesty, you might as well be offering free $100 bills and still failing to convert [2].

Credibility is everything.

That’s why I found a recent 2002 report from the Stanford Persuasive Technology Lab [3] so fascinating. Not only does it offer 10 Guidelines for increasing your website’s credibility — and they’re all solid guidelines. Better yet, you don’t even have to read the report!

You can get the summary in this nice little slide show [4]

(In an upcoming post, I’ll critique the report and offer some “advanced” — more sophisticated, anyway — techniques and strategies for building credibility with your core audience.)


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URL to article: http://www.grokdotcom.com/2007/10/17/stanfords-10-guidelines-for-increased-web-credibility/

URLs in this post:

[1] Image: http://captology.stanford.edu/notebook/

[2] offering free $100 bills and still failing to convert: http://www.internetinfluencemagic.com/persuasion/how_to_give_away_hundred_dollar_bills/

[3] Stanford Persuasive Technology Lab: http://captology.stanford.edu/

[4] get the summary in this nice little slide show: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university/

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