Comments on: Pushing vs. Flirting: When Repeat Repetition Doesn’t Sell

By: Cheapertising :: Why Cheapertising?

Cheapertising :: Why Cheapertising? — Sat, 12 Jan 2008 03:44:41 +0000

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By: Greg

Greg — Tue, 23 Oct 2007 16:17:48 +0000

As I played the video’s one of my co-workers heard the Kraft commercial, then heard the head on commercial. She echoed you saying; “I hate that commercial” interestingly enough she also said “it usually comes on right after jeopardy. hmmm! she told me she would not purchase the product for two reasons a) scared of the product and b)the commercial.

By: alex harris - alexdesigns.com

alex harris - alexdesigns.com — Thu, 18 Oct 2007 19:52:14 +0000

Just a build… The same thing occurs in marketing copy/creative all the time. How many different ways can you say the same call to action over and over. Your users will pick on this quickly and learn where NOT to click on your site.

By: Ryan Gerardi

Ryan Gerardi — Thu, 18 Oct 2007 19:25:54 +0000

In my business, automotive, the car dealers seem to respond to the marketing tactics to which they themselves adhere. Hard sell! Discounts! Best Price! Bug ‘em till they buy or decline!

By: Ayat

Ayat — Thu, 18 Oct 2007 18:14:46 +0000

Oh my God! those ads are really funny! I must disagree with you Robert about the head on ads though. I swear, sometimes commercials never phase me, but that one in particular caught my attention. It’s lame and annoying as heck, but I can never forget headon or activon! And I don’t need their product (thankfully) but I don’t think I would eliminate them as an option if need be. I agree hardselling stinks, but sometimes it works with certain people (not you I gues . I don’t think the makers of that product would repeatedly broadcast that commercial if they weren’t getting a great reaction from it. But I’m sure glad that commercials are no longer one minute and 45 seconds long!