Comments on: Unlocking Key Performance Indicators: “Take Rate” http://www.grokdotcom.com/2007/10/24/take-rate/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 05:26:31 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: ngo http://www.grokdotcom.com/2007/10/24/take-rate/comment-page-1/#comment-1132133 ngo Fri, 16 Jan 2009 03:02:48 +0000 http://www.grokdotcom.com/2007/10/24/take-rate/#comment-1132133 Tks very much for your useful post. Other sources about KPI, I think also useful http://www.humanresources.hrvinet.com/human-resources-kpi/ rgs Tks very much for your useful post.

Other sources about KPI, I think also useful

http://www.humanresources.hrvinet.com/human-resources-kpi/

rgs

]]> By: Ron Patiro http://www.grokdotcom.com/2007/10/24/take-rate/comment-page-1/#comment-587379 Ron Patiro Tue, 18 Mar 2008 21:54:49 +0000 http://www.grokdotcom.com/2007/10/24/take-rate/#comment-587379 I think you got it Soeren. The example assumes that the site has a larger goal other than downloading an ebook. The ebook download is counted as micro-conversion because it signals a person is showing increased interest in the site and is moving closer toward the end goal. I think you got it Soeren. The example assumes that the site has a larger goal other than downloading an ebook.

The ebook download is counted as micro-conversion because it signals a person is showing increased interest in the site and is moving closer toward the end goal.

]]> By: Soeren Sprogoe http://www.grokdotcom.com/2007/10/24/take-rate/comment-page-1/#comment-587353 Soeren Sprogoe Tue, 18 Mar 2008 21:44:16 +0000 http://www.grokdotcom.com/2007/10/24/take-rate/#comment-587353 I'm confused: Isn't the example showing how to calculate a macro-conversion, not micro-conversion? And thus showing how to calculate conversion rate, not take-rate? In the example I think the primary goal should be download of the eBook. A micro-conversion could be downloading a free, light edition or something like that. Or haven't I understood the concept correctly? I’m confused: Isn’t the example showing how to calculate a macro-conversion, not micro-conversion? And thus showing how to calculate conversion rate, not take-rate?

In the example I think the primary goal should be download of the eBook. A micro-conversion could be downloading a free, light edition or something like that.

Or haven’t I understood the concept correctly?

]]> By: Measuring Visitor Engagement: Tools + Tips http://www.grokdotcom.com/2007/10/24/take-rate/comment-page-1/#comment-320074 Measuring Visitor Engagement: Tools + Tips Wed, 14 Nov 2007 22:23:22 +0000 http://www.grokdotcom.com/2007/10/24/take-rate/#comment-320074 [...] they take a given action like sign-up for a newsletter, refer a friend, or download a [...] [...] they take a given action like sign-up for a newsletter, refer a friend, or download a [...]

]]> By: Ron Patiro http://www.grokdotcom.com/2007/10/24/take-rate/comment-page-1/#comment-273523 Ron Patiro Wed, 24 Oct 2007 17:43:29 +0000 http://www.grokdotcom.com/2007/10/24/take-rate/#comment-273523 ;) Thanks for noting that arithmetic typo Lance. Its been corrected. ;) Thanks for noting that arithmetic typo Lance. Its been corrected.

]]> By: Lance http://www.grokdotcom.com/2007/10/24/take-rate/comment-page-1/#comment-273508 Lance Wed, 24 Oct 2007 17:34:28 +0000 http://www.grokdotcom.com/2007/10/24/take-rate/#comment-273508 8,000/40,000 = 20% not 5%. ie better, not worse. 8,000/40,000 = 20% not 5%. ie better, not worse.

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