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Omniture Acquires Visual Sciences
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced today a definitive agreement to acquire Visual Sciences, Inc. (NASDAQ: VSCN) in a stock and cash transaction valued at approximately $394 million.
This is a great move for the web analytics industries and their customers. Consolidation helps to create standards. My personal congratulations to Jim MacIntyre and all our friends at Visual Sciences, and to Josh James and crew at Omniture. Best of luck to all involved.
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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October 25th, 2007
6:03 pm
[...] en tout cas c’est Adrien qui doit être content ! (via GrokDotCom) Mots-clés : Analyse daudience, analyse de la performance, google [...]
October 25th, 2007
6:35 pm
“What up, West Coast G?!? Oh and BTW…
It’s on.”
October 26th, 2007
4:31 pm
Does this mean we’ll see an integration of HBX and Site Catalyst into one product? We just purchased an enterprise license for HBX to use on client sites and we looked hard and long at Site Catalyst before doing so. It would be nice to have the best of both.
October 29th, 2007
1:51 pm
Josh James in his webinar last week said that they plan to take the best functionality of both HBX and Site Catalyst and create one product. HBX customers will be able to continue using HBX if they choose to do so.
November 1st, 2007
7:23 am
[...] Bryan Eisenberg expressed hopes for industry standards thanks to the acquisition. While I think Omniture did a wise move and have no doubt that the acquisition is right for them, I must question whether it’s good for the web analytics industry. If one player becomes too dominant, how will that affect innovation? In the short term I’m sure it’ll force competitors to be more innovative, but will that help if they simply don’t have enough money in the bank? I’m not so sure that I want an SAP of web analytics. Competition tends to be a good thing! [...]
November 1st, 2007
3:57 pm
I just hope that the ‘report builder’ will still be available. any word on the entire transition and what will be included/eliminated??