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Thursday, Oct. 25, 2007 at 5:37 pm

Omniture Acquires Visual Sciences

By Bryan Eisenberg
October 25th, 2007

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced today a definitive agreement to acquire Visual Sciences, Inc. (NASDAQ: VSCN) in a stock and cash transaction valued at approximately $394 million.

This is a great move for the web analytics industries and their customers. Consolidation helps to create standards. My personal congratulations to Jim MacIntyre and all our friends at Visual Sciences, and to Josh James and crew at Omniture. Best of luck to all involved.

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Comments (6)

  1. [...] en tout cas c’est Adrien qui doit être content ! (via GrokDotCom) Mots-clés : Analyse daudience, analyse de la performance, google [...]

  2. “What up, West Coast G?!? Oh and BTW…

    It’s on.”

  3. Does this mean we’ll see an integration of HBX and Site Catalyst into one product? We just purchased an enterprise license for HBX to use on client sites and we looked hard and long at Site Catalyst before doing so. It would be nice to have the best of both.

  4. Josh James in his webinar last week said that they plan to take the best functionality of both HBX and Site Catalyst and create one product. HBX customers will be able to continue using HBX if they choose to do so.

  5. [...] Bryan Eisenberg expressed hopes for industry standards thanks to the acquisition. While I think Omniture did a wise move and have no doubt that the acquisition is right for them, I must question whether it’s good for the web analytics industry. If one player becomes too dominant, how will that affect innovation? In the short term I’m sure it’ll force competitors to be more innovative, but will that help if they simply don’t have enough money in the bank? I’m not so sure that I want an SAP of web analytics. Competition tends to be a good thing! [...]

  6. I just hope that the ‘report builder’ will still be available. any word on the entire transition and what will be included/eliminated??

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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