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Omniture Acquires Visual Sciences

Posted By Bryan Eisenberg On October 25, 2007 @ 5:37 pm In Breaking News,Web Analytics | 6 Comments

Omniture, Inc [1]. (NASDAQ: OMTR), a leading provider of online business optimization software, announced today a definitive agreement to acquire Visual Sciences, Inc [2]. (NASDAQ: VSCN) in a stock and cash transaction valued at approximately $394 million.

This is a great move for the web analytics industries and their customers. Consolidation helps to create standards [3]. My personal congratulations to Jim MacIntyre and all our friends at Visual Sciences, and to Josh James and crew at Omniture. Best of luck to all involved.

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URL to article: http://www.grokdotcom.com/2007/10/25/omniture-acquires-visual-sciences/

URLs in this post:

[1] Omniture, Inc: http://www.omniture.com/press/417

[2] Visual Sciences, Inc: http://www.visualsciences.com/press/20071025/1/

[3] create standards: http://www.kaushik.net/avinash/2007/08/web-analytics-standards-26-new-metrics-definitions.html

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