Comments on: Unlocking Key Performance Indicators: Bounce Rate

By: rotonics

rotonics — Thu, 15 Oct 2009 11:09:20 +0000

Fascinating stuff. I have a client who would be interested in this, I’ll pass it on to them.

Thanks for very informative post.

By: subbu

subbu — Thu, 15 Oct 2009 11:08:35 +0000

This is great post, i have a website, recently change my webtemplate, since then google not crawling my website? pls give me solution.

By: Confluence: Strategy and Customer Insights

Confluence: Strategy and Customer Insights — Wed, 23 Jul 2008 10:11:31 +0000

Terminology and Definitions…

Omniture Terminology Note: These terms and definitions are all specific to Omniture data and reporting. The same definitions may not apply to other tools and systems…….

By: A New Contender for Best 404 Error Message

A New Contender for Best 404 Error Message — Thu, 21 Feb 2008 17:01:03 +0000

[...] It should lower bounce rate. [...]

By: Measuring Visitor Engagement: Tools + Tips

Measuring Visitor Engagement: Tools + Tips — Wed, 14 Nov 2007 20:20:57 +0000

[...] they penetrate deep into the site or bounce off of [...]

By: Drew Stauffer

Drew Stauffer — Tue, 30 Oct 2007 14:29:08 +0000

This is a great write up. I have a lot of clients that constantly check their Google analytics account and they get obsessed with bounce rate and how to fix it. This article will give me many ways to combat their attacks next time. Thanks so much.

By: Ram Srini

Ram Srini — Tue, 30 Oct 2007 08:58:54 +0000

Thanks Ronald. I knew my bounce rate was bad, since I’m new to PPC I was fishing for some benchmarks to work on. Some people are likely to be window shopping, or they are on a information gathering stage in the buying process. So I expect some bounce rate, unfortunately I don’t have any benchmarks on this for my industry. Though I would be surprised if it is as high as 50%.

Key question for me has been what do I change to have an impact on the bounce rate? I have knocked of keywords that dont convert, but it didn’t seem to have much impact on the bounce rate at least. I find the bounce rates vary by between weekdays & weekends. Now am looking at my site to see what else can be done – I clearly have work to do.

I look forward to industry standards post. Keep up the good work.

By: Bill Laidlaw

Bill Laidlaw — Mon, 29 Oct 2007 22:46:16 +0000

Another great Grok post thanks Ronald but it made me smile to see the typical site bounce rates and the reference to Google’s Avinash. Last week I had a number of keywords turned off in one of my Google Adwords groups because they were deemed not relevant enough. I needed to raise my bid prices ( Which I did because you, or at least I, can’t win a fight with Google). This happened in a group with a CTR in the mid teens and a group bounce rate of less than 1%, believe it or not!

By: Ronald Patiro

Ronald Patiro — Mon, 29 Oct 2007 20:14:35 +0000

Ram,

Thank you for your question. It helped inspire a future blog post regarding industry standards so keep an eye out for it here on our blog.

Before I go near answering what an acceptable bounce rate would be, I would like to ask you to identify any acceptable reasons why someone would come to your site and leave. If you do expect a portion of your traffic to bounce for reasons beyond your control, what would that percentage be? This is what your goal should be for bounce rate.

Do not worry too much about industry standards and “typical” bounce rates. That thinking will often be the excuse for complacency when there is still plenty of room for improvement.

Depending on the type of site you have and the industry within which it exists, the “typical” bounce rate should be below 40%. Considering this is PPC traffic, you should be able to get your bounce rate even lower since you are totally accountable for what keywords they are finding your pages from and what page you create to bring them to.

So Ram, regardless of how “typical” you may deem your bounce rate, remember to focus on the room for improvement rather than solely on where the rest of your industry is.

By: Craig

Craig — Mon, 29 Oct 2007 18:58:53 +0000

Thanks for shining some light on bounce rate. Very informative!

I get 50% bounce on one site and 30% on the other one, which is more of a niche market. Thanks to Ram for sharing his rate. A recent seminar I went to said 30-50% is ok but there isn’t really a ’standard’. If you are the only person selling size 18 pink rubber boots, your bouce rate is going to be pretty small if your customers are looking for that.

Craig

By: Webanalyticsbook » WEB ANALYTICS LINKS - SEVEN

Webanalyticsbook » WEB ANALYTICS LINKS - SEVEN — Sun, 28 Oct 2007 19:35:05 +0000

[...] Unlocking Key Performance Indictors: Bounce Rate [...]

By: Ram Srini

Ram Srini — Fri, 26 Oct 2007 06:47:07 +0000

I’m running a PPC campaign in an extremely competitive vertical and my bounce rate has consistently been around 50%. What is the typical bounce rate for PPC?