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How Start-Ups Can Build Effective “About Us” Pages
Since writing on “about us” pages a few months back, I’ve received several inquiries like this one:
Thank you for a very valuable information on the “About Us” page, good examples.
How about new companies or companies that are being created? Customers are skeptical to engage with new companies. What would be your advice in terms of what is the best content to put in it, what to highlight, if you do not have history and you are staring from the “garage” location?
What do you do as a start-up? What do you do if you don’t have a laundry list of credentials and an extensive track record?
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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October 31st, 2007
4:04 am
Thanks for the insights Brian. I can really use a good ‘About Us’ page so people will see what I have and what I can offer.
Great post!
November 4th, 2007
8:34 pm
One thing I’ve never figured out … when it’s pretty obvious the website is run by a solopreneur, why does the person try to ‘fool’ people into thinking she/he is a (big) company by using the term “we” throughout the About Us page?
To me, it puts up warning flags about credibility.