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FutureNow Post
Friday, Oct. 26, 2007 at 5:18 am

How Start-Ups Can Build Effective “About Us” Pages

By Bryan Eisenberg
October 26th, 2007

Since writing on “about us” pages a few months back, I’ve received several inquiries like this one:

Thank you for a very valuable information on the “About Us” page, good examples.

How about new companies or companies that are being created? Customers are skeptical to engage with new companies. What would be your advice in terms of what is the best content to put in it, what to highlight, if you do not have history and you are staring from the “garage” location?

What do you do as a start-up? What do you do if you don’t have a laundry list of credentials and an extensive track record?

Continue reading my column on ClickZ…

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Comments (2)

  1. Thanks for the insights Brian. I can really use a good ‘About Us’ page so people will see what I have and what I can offer.

    Great post! ;)

  2. One thing I’ve never figured out … when it’s pretty obvious the website is run by a solopreneur, why does the person try to ‘fool’ people into thinking she/he is a (big) company by using the term “we” throughout the About Us page?

    To me, it puts up warning flags about credibility.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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