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How Start-Ups Can Build Effective “About Us” Pages

Posted By Bryan Eisenberg On October 26, 2007 @ 5:18 am In Persuasive Online Copywriting,ROI Marketing,Transparency | 2 Comments

Since writing on “about us” pages [1] a few months back, I’ve received several inquiries like this one:

Thank you for a very valuable information on the “About Us” page, good examples.

How about new companies or companies that are being created? Customers are skeptical to engage with new companies. What would be your advice in terms of what is the best content to put in it, what to highlight, if you do not have history and you are staring from the “garage” location?

What do you do as a start-up? What do you do if you don’t have a laundry list of credentials and an extensive track record?

Continue reading my column on ClickZ… [2]


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URL to article: http://www.grokdotcom.com/2007/10/26/how-start-ups-can-build-effective-about-us-pages/

URLs in this post:

[1] “about us” pages: http://www.clickz.com/3623058

[2] Continue reading my column on ClickZ…: http://clickz.com/showPage.html?page=3627402

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