Comments on: Screencast: Building Trust & Credibility Online http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Prolonged Visitor Engagement - A Metric for Success? | Own Page One: Search Engine Visibility Blog - Online Marketing Strategy and Tips http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-1123674 Prolonged Visitor Engagement - A Metric for Success? | Own Page One: Search Engine Visibility Blog - Online Marketing Strategy and Tips Mon, 22 Dec 2008 20:24:58 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-1123674 [...] with a good estimate for the amount of variance in the individual visitors’ times on site. Discussions of credibility in web design like this one refer to different types of decision makers - slow vs fast. Some variation in time on site will [...] [...] with a good estimate for the amount of variance in the individual visitors’ times on site. Discussions of credibility in web design like this one refer to different types of decision makers – slow vs fast. Some variation in time on site will [...]

]]> By: Four Temperaments or 4 Personality Types in Marketing » SEO Archive http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-1097491 Four Temperaments or 4 Personality Types in Marketing » SEO Archive Fri, 24 Oct 2008 13:03:03 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-1097491 [...] http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/ addthis_url = 'http%3A%2F%2Fwww.searchengineoptimizationcompany.ca%2Fseoblog%2Finternet-marketing%2Ffour-temperaments-or-4-personality-types-in-marketing%2F24102008'; addthis_title = 'Four+Temperaments+or+4+Personality+Types+in+Marketing'; addthis_pub = ''; [...] [...] http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/ addthis_url = ‘http%3A%2F%2Fwww.searchengineoptimizationcompany.ca%2Fseoblog%2Finternet-marketing%2Ffour-temperaments-or-4-personality-types-in-marketing%2F24102008′; addthis_title = ‘Four+Temperaments+or+4+Personality+Types+in+Marketing’; addthis_pub = ”; [...]

]]> By: Jessica http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-1056529 Jessica Tue, 23 Sep 2008 17:06:26 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-1056529 This is indeed an excellent resource - along with Fogg's ideas on captology it just inspired my own post at: http://blog.purevisibility.com/2008/09/use-causation-to-convert-leads/. In this post, I ask whether there might be a risk to combining certain content types within a single page, for instance, a description of services. Do you have a take on this? While pictures and details can clearly go hand in hand on most webpages, could there be examples, where data geared at fast logical types, stats et all, is intimidating to emotional decision makers? This is indeed an excellent resource – along with Fogg’s ideas on captology it just inspired my own post at: http://blog.purevisibility.com/2008/09/use-causation-to-convert-leads/.
In this post, I ask whether there might be a risk to combining certain content types within a single page, for instance, a description of services. Do you have a take on this? While pictures and details can clearly go hand in hand on most webpages, could there be examples, where data geared at fast logical types, stats et all, is intimidating to emotional decision makers?

]]> By: Regina http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-711601 Regina Fri, 09 May 2008 12:30:10 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-711601 What a great screen cast! Thank you. The emphasis on personality types in designing each page created a great structure for the entire site. Clear, reliable contact information that provides multiple ways of connecting with the company also fits the personality model. Some people prefer email that they can send off any time of night or day, and others prefer the personal contact of a phone call. The part of trust building that is in the hands of the business person is still delivering a quality product, no matter the decision making method of the customer! What a great screen cast! Thank you. The emphasis on personality types in designing each page created a great structure for the entire site. Clear, reliable contact information that provides multiple ways of connecting with the company also fits the personality model. Some people prefer email that they can send off any time of night or day, and others prefer the personal contact of a phone call. The part of trust building that is in the hands of the business person is still delivering a quality product, no matter the decision making method of the customer!

]]> By: Screencast and Slideshow on Building Trust and Credibility « Seeking Trust http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-613871 Screencast and Slideshow on Building Trust and Credibility « Seeking Trust Tue, 01 Apr 2008 21:54:26 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-613871 [...] wanted to mention one screencast and one slideshow I found on the websites linked to in the answers. I also wanted to highlight the [...] [...] wanted to mention one screencast and one slideshow I found on the websites linked to in the answers. I also wanted to highlight the [...]

]]> By: 5 Ways to Get Visitor Trust and Website Credibility http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-586599 5 Ways to Get Visitor Trust and Website Credibility Tue, 18 Mar 2008 13:36:33 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-586599 [...] of all, take a look at Dave Young’s screencast on “Building Trust and Credibility Online.” Dave does a fantastic job of breaking down specific techniques he used to build a website [...] [...] of all, take a look at Dave Young’s screencast on “Building Trust and Credibility Online.” Dave does a fantastic job of breaking down specific techniques he used to build a website [...]

]]> By: Audio Bible http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-295030 Audio Bible Sat, 03 Nov 2007 21:22:25 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-295030 After watching the screencast and reading your information about online trust, I decided to build a page on my website, titled 'Your trust and security', to show, the security seals my website has. I was not really sure what to say to talk about the page, so I just wrote what I felt. I am curious if anyone has any feedback about the page? http://www.biblebible.com/trust-security.asp After watching the screencast and reading your information about online trust, I decided to build a page on my website, titled ‘Your trust and security’, to show, the security seals my website has. I was not really sure what to say to talk about the page, so I just wrote what I felt. I am curious if anyone has any feedback about the page?

http://www.biblebible.com/trust-security.asp

]]> By: Aurelius Tjin http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-287747 Aurelius Tjin Wed, 31 Oct 2007 07:58:43 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-287747 I agree with you Dave. Trust is very much vital in every business. If you have your subscriber's trust you, expect them to be coming back for more of your products as they believe that you are able to deliver the kind of service or product they can rely on. I agree with you Dave. Trust is very much vital in every business. If you have your subscriber’s trust you, expect them to be coming back for more of your products as they believe that you are able to deliver the kind of service or product they can rely on.

]]> By: The Naked SEO Guide from Netpaths http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-284991 The Naked SEO Guide from Netpaths Mon, 29 Oct 2007 23:32:27 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-284991 <strong>26 Tips To Write Copy That Sells Users & Search Engines...</strong> How do you create exciting prose and witty copy that will enchant your audience and make the search engines give you a top 10 ranking? How can you use the art of search engine optimization to please real readers and not just try to appease the fickle g... 26 Tips To Write Copy That Sells Users & Search Engines…

How do you create exciting prose and witty copy that will enchant your audience and make the search engines give you a top 10 ranking? How can you use the art of search engine optimization to please real readers and not just try to appease the fickle g…

]]> By: Jean-Francois Vigeant http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-278065 Jean-Francois Vigeant Fri, 26 Oct 2007 21:23:29 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-278065 Really interesting post. We often forget some personality because its easy to fall in the trap of putting everybody in the same basket as you during the functional design of the website. I think reputation also goes a long way with online reputation, trust and credibility. A simple google search we reveal bad customer experience with a website. Giving a A++ service goes a long way Really interesting post.

We often forget some personality because its easy to fall in the trap of putting everybody in the same basket as you during the functional design of the website.

I think reputation also goes a long way with online reputation, trust and credibility. A simple google search we reveal bad customer experience with a website. Giving a A++ service goes a long way

]]> By: Tom Wanek http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/comment-page-1/#comment-277804 Tom Wanek Fri, 26 Oct 2007 18:49:58 +0000 http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/#comment-277804 Fantastic job Dave! It's a very nice touch to place CEO, Patrick Morin's image/video on the home page as well as the Credentials page. This is a HUGE credibility booster that so many companies neglect. Nothing bridges that chasm of anonymity on the web like REAL pictures/video. Fantastic job Dave!

It’s a very nice touch to place CEO, Patrick Morin’s image/video on the home page as well as the Credentials page. This is a HUGE credibility booster that so many companies neglect. Nothing bridges that chasm of anonymity on the web like REAL pictures/video.

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