One might think that’s an obvious “yes,” but not necessarily, according to Advertising Age. In fact, there’s a good deal of confusion as to what online privacy actually means.
How does this apply to your business? First of all, make your privacy statement clear and concise, e.g., “We value your privacy,” “We will not share your personal information — ever.” It’s also important that the trustmarks you use actually mean something to the customer (Bryan recently showed BizRate as an example).
Still, the need for brands to inspire confidence online is as vital as ever. (You may have noticed we’ve been covering trust issues quite a bit lately.) The latest evidence: McAfee’s plan to acquire ScanAlert for $51 million in cash.