Comments on: Dell Loses its Marketing Scents http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Russ http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/comment-page-1/#comment-1205910 Russ Mon, 02 Nov 2009 18:55:46 +0000 http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/#comment-1205910 Not only is it a poor mistake, it's an annoying mistake for a customer. Not only is it a poor mistake, it’s an annoying mistake for a customer.

]]> By: Bryan http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/comment-page-1/#comment-1109969 Bryan Tue, 18 Nov 2008 08:21:43 +0000 http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/#comment-1109969 This is great stuff. I always appreciate your posts, even something like this helps inspire different thinking and analysis. This is great stuff. I always appreciate your posts, even something like this helps inspire different thinking and analysis.

]]> By: 7 Signs Your PPC Campaigns Needs Optimization | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/comment-page-1/#comment-1109400 7 Signs Your PPC Campaigns Needs Optimization | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 17 Nov 2008 11:41:11 +0000 http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/#comment-1109400 [...] they use the same food-gathering techniques employed by animals. They follow scent. This is an example of bad scent. Make sure to match your PPC ad text with the message on your landing [...] [...] they use the same food-gathering techniques employed by animals. They follow scent. This is an example of bad scent. Make sure to match your PPC ad text with the message on your landing [...]

]]> By: The Good, The Bad & The Pay-Per-Click Ugly http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/comment-page-1/#comment-560753 The Good, The Bad & The Pay-Per-Click Ugly Thu, 06 Mar 2008 17:52:50 +0000 http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/#comment-560753 [...] few months ago, I showed how Dell had bought a PPC ad for "bestbuy Sony DSC-W80," and although they were smart to [...] [...] few months ago, I showed how Dell had bought a PPC ad for "bestbuy Sony DSC-W80," and although they were smart to [...]

]]> By: Unlocking Key Performance Indicators: Conversion Rate http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/comment-page-1/#comment-300549 Unlocking Key Performance Indicators: Conversion Rate Tue, 06 Nov 2007 08:32:04 +0000 http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/#comment-300549 [...] visitor truly want and understand the problem by clearly knowing that it will solve their needs? Do scent trails carry through to the more funnel-like, conversion point on the site (e.g., the checkout [...] [...] visitor truly want and understand the problem by clearly knowing that it will solve their needs? Do scent trails carry through to the more funnel-like, conversion point on the site (e.g., the checkout [...]

]]> By: Nishi http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/comment-page-1/#comment-298828 Nishi Mon, 05 Nov 2007 16:33:59 +0000 http://www.grokdotcom.com/2007/10/31/dell-loses-its-marketing-scents/#comment-298828 Wow! That was a good one. Hope someone from Dell sees this. I recently met one of their online marketing reps and she was from Harvard. Looks like degrees alone don't ensure marketing success:) Wow! That was a good one.

Hope someone from Dell sees this. I recently met one of their online marketing reps and she was from Harvard. Looks like degrees alone don’t ensure marketing success:)

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