Google is hosting another free tutorial on how to get the most out of Google Website Optimizer (GWO) for A/B and multivariate testing. Not only is the tool itself free, but they’re taking the time to show you around some of the new features we recently discussed with Tom Leung, Business Product Manager for GWO. Not bad!

From Inside Adwords:

[Tuesday's] online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss the importance and benefits of optimizing your website design and content, and he’ll provide a detailed introduction to Website Optimizer and review the product’s latest features.

[Today's] online seminar, Website Optimizer: Creating & Launching Experiments, builds on the first and is designed for those who have previous experience with Website Optimizer or other site testing tools. Tom will deliver a step-by-step demonstration of how to successfully launch multivariate and A/B Split experiments, and he’ll also answer your questions.

Schedule and registration info:

Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 – 11:00am PDT (1 – 2pm EST)
Register to attend.

Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 – 11:00am PDT (1 – 2pm EST)
Register to attend.

See why all of these people are taking action with Google Website Optimizer. So can you…

Future Now’s Free Testing Resources

Don’t test blindly. Take advantage of our 7 Free Resources to Get Started with Google Website Optimizer. Of course, knowing what to test is the most important part — and it’s how we help clients get results like these.

So, enjoy the Google tutorials. And if you decide you’d like to learn about how our team can help you optimize your way to a better conversion rate, don’t hesitate to reach out for a stress-free chat about your goals.