Comments on: Google Website Optimizer: 7 Powerful Tests

By: r4 ds games

r4 ds games — Fri, 30 Oct 2009 10:11:06 +0000

I think by this google is trying to make some kind of survey… Its going on MS ways…. Making people addicted to it’s products……. keep posting. Will be visiting back soon.

By: Play online casino craps

Play online casino craps — Sat, 13 Jun 2009 06:48:04 +0000

It’s worth bearing in mind that Google Website Optimizer is just one way of improving clickthroughs. Other techniques – like user testing – looks at the humans behind the clicks.If you understand your customers then you are well on the way to sucess. GWO only gives you a fairly limited picture. An extremely useful one, but limited nonetheless.

By: Dana

Dana — Mon, 13 Apr 2009 21:26:37 +0000

Where can I find instructions on how to set-up a split-path test?

By: Agnes

Agnes — Sun, 07 Dec 2008 10:31:09 +0000

Where can I get details on tthe “do anyhting” test? Cant find it…. Thanks

By: Jay - Suet Feeders

Jay - Suet Feeders — Mon, 22 Sep 2008 04:12:40 +0000

After finding this post a little late in the game, you convinced me to try this on one of my pages, and I have to say after just a little setup this is pretty easy to get going. Of course testing too many elements at a time can demand some impressive volumes, so brute force is not the best approach, but the price is nice for this one.

By: BJ Wright

BJ Wright — Tue, 06 May 2008 21:34:01 +0000

Excellent post! We are currently looking at implementing a test for our checkout process on our website. Our current system is around 5 steps, we’d like to test this against a 2 step process. We’ll most likely be using the Split-Path Test, but am unsure as to how to set this up within Website Optimizer?

Thanks,

By: Checkout Process Split-Testing Tip from Bryan Eisenberg - Get Elastic Ecommerce Blog

Wed, 12 Mar 2008 15:35:26 +0000

[...] definition of a split-path test, according to GrokDotCom: Split-Path Test — This test will split your traffic among different [...]

By: 5 Common misconceptions about the Google Website Optimizer | SEO Scoop

5 Common misconceptions about the Google Website Optimizer | SEO Scoop — Wed, 05 Mar 2008 08:08:07 +0000

[...] Your campaign will not start unless you have supplied your payment details, so now you can set up a Website Optimizer test without having to worry about [...]

By: Ron Patiro

Ron Patiro — Wed, 27 Feb 2008 21:29:49 +0000

Just a quick note since many of you will be interested: We're teaming up with Google for a free webinar on Tuesday March 11th on how to get the most out of Google Website Optimizer. Hope you can make it!

By: Usable Web Design Principles - How Bad Web Design is Like a Bad Movie

Usable Web Design Principles - How Bad Web Design is Like a Bad Movie — Fri, 18 Jan 2008 16:01:13 +0000

[...] The only sure-fire way to determine which design is optimal is through a/b testing. Tools like Google’s Website optimizer make this a [...]

By: Manfred

Manfred — Sat, 10 Nov 2007 03:23:48 +0000

Hi now let see if that works out I am playing now around with for a while but the result was not that great, thanks for the code displayed.

By: Roy Furr

Roy Furr — Mon, 05 Nov 2007 23:29:33 +0000

Shoot — that came through bad — it actually took the HTML from the post.

Let’s try that again:

One option is, like in Google Analytics, instead of triggering the /
XXXXXXX/goal on a separete page, use an ONCLICK, or ONSUBMIT to
trigger the goal instead
ie.

XXXXXXX/goal’)”>Click here for more information

or if it’s a submit button

By: Roy Furr

Roy Furr — Mon, 05 Nov 2007 23:25:23 +0000

Joe,

Here’s a semi-complete answer from:

http://groups.google.com/group/websiteoptimizer/browse_thread/thread/86ef8d6c0c4ed736/7e6821d380893eb7?lnk=gst&q=test+clicks#7e6821d380893eb7

—-

One option is, like in Google Analytics, instead of triggering the /
XXXXXXX/goal on a separete page, use an ONCLICK, or ONSUBMIT to
trigger the goal instead
ie.

Click here for more information

or if it’s a submit button

—-

You just need to put in your account number where it says XXXXXX, which you can find in the normal tracking script they give you.

Hope that helps. When Google publishes this video to http://www.google.com/websiteoptimizer you can see a similar explanation on the video. They said on the webinar that they’d publish it to that page within 2 weeks or so.

Roy Furr
Fresh Look, Inc.

By: Ron Patiro

Ron Patiro — Mon, 05 Nov 2007 17:34:03 +0000

Joe,
Creating a click test, a.k.a. “event testing” does require more advanced coding than the easier tests. Try interacting with the forums that discuss GWO.

By: Joe

Joe — Mon, 05 Nov 2007 17:23:13 +0000

Ron,

Do you know where or how you set up the ‘click’ test you describe above, where you are just testing for click on a site element (for example, a link to a 3rd-party site where you can’t install tracking code)? I can’t find any reference to this within the optimizer site.

By: (EMP) E-Marketing Performance » : » Team Reading List 11.5.07

(EMP) E-Marketing Performance » : » Team Reading List 11.5.07 — Mon, 05 Nov 2007 16:18:53 +0000

[...] Google Website Optimizer: 7 Powerful Tests [...]

By: Ibn Saeed

Ibn Saeed — Mon, 05 Nov 2007 15:13:15 +0000

Hello

I want to test out GWO but which php(dynamic) shopping cart supports it?

By: Ponder Marketing » Blog Archive » More on testing techniques

Ponder Marketing » Blog Archive » More on testing techniques — Sun, 04 Nov 2007 15:36:27 +0000

[...] and testing techniques in general, check out this brief but helpful overview at Grokdotcom: Google Website Optimizer: 7 Powerful Tests. There are a few techniques described in this piece which I wasn’t aware Google’s tool [...]