The program is called All kids Can…and what an incredible program it is – and they facilitate in funding programs like the one your in.
google All Kids Can…you might change your mind.

Reaching out to caregivers is a great idea. Don’t get me wrong. I’m always happy to see these people (men and women) acknowledged.

What I keep hoping for from CVS is a follow up commercial that actually lists out specific ways they are helping caregivers.

For example, on their website, they have a “prescriptions delivered to your door free” option. Terrific. Caregivers would love that. It’s a 9 step process on their website. I know my mother would take one look and go – “that looks too complicated”. But she’d love to pick up the phone and have someone enter the information for her. Yet there was no phone number listed near the sign up where she could get help.

(there is a number buried down at the bottom of the page – if they put that higher up right by the sign up – they’d have a win-win)

so – I do believe CVS is making some efforts, I just wish they’d be more specific about them.

It’s unfotunate that there are companies out there who say they “care” and “understand” yet don’t deliver on that promise. So I hope CVS will continue the promotion, but get specific – even share stories of how they helped out specific caregivers – there’s an opportunity here for them to make this campaign real. I hope they do.

I am proud to say that I am a CVS pharmacist. I am happy that CVS has developed this advertisement campaign, to truly champion all the caregivers who bring comfort, safety, and care to all those whom depend on them.

The practice of pharmacy is very involved, and currently takes seven years of education (by earning a doctorate degree in pharmacy), and I can tell you that nothing drove me harder through school than the motivation of the multiple possibilities of being able to help care for, and maintain the health of thousands of patients.

Everyone has a calling in life, mine was pharmacy. Those whom are called to the profession of pharmacy must genuinely care about people, and must also actively seek to be part of many peoples lives, in the role of a health care provider.

As I said above, I am proud to be a CVS pharmacist. With a shortage of pharmacist nation wide, I could have my choosing of employment, and I chose CVS because I believe in the companies values of placing the highest priority on the health, safety, and wellbeing of our patients and customers.

To briefly answer someone’s question as to the availability of a pharmacist 24 hours a day: the answer is simply yes, at least at CVS. While not all CVS locations are 24 hours, there is always at least one 24 hour store location in every CVS district, and at all 24 hour stores there is a licensed pharmacist available all 24 hours of the day, 365 days a year, rain or shine, holiday or not – a pharmacist is there because a pharmacist cares.

Nick A. Pharm.D.
University of Michigan

I think it is great they are actually acknowledging caregivers. Although I admit, I was confused by the CG changing into the white jacket. I agree it is a big leap to call a pharmacist a caregiver.

Happy blogging!

I am not a caregiver (yet) and I might be wrong, but from a neutral perspective, the ad looks good to me.

I have since been diagnosed with Alzeminer’s (I hope this is the way to spell it — spelling is the first thing to go with this disease) Disease.

Arlene Evans

Thank you for your post. I applaud anyone who recognizes caregivers and the often overlooked and undervalued work they do. My hope is not to chastise CVS, but to encourage them to truly reach out to these very important individuals.

I have stayed very close to my mother. My father died two years ago and it has taken her this long to come out on the other side. She still does not take care of herself But I will definitely take your advice and make sure I spend quality time with her. That’s what it’s really all about.

What I can appreciate is the fact that they are showing a bit of what caregiving is about to the rest of the world who knows nothing about it. They’re acknowledging that they exist and that they matter, and that’s definitely a good thing. If they stumble upon a blog post like this one though, it may cause them to hesitate on doing the same thing ever again.

I don’t want to sound like a cynic, but in today’s world I hope that nobody is really expecting a commercial to be that heartfelt. At most they really do care about the caregivers who shop in their stores–but the commercial is still just trying to reach into your wallet and grab them some extra green. That’s what commercials are for. It doesn’t mean they’re deceptive–it just means they’re doing business.

About your mom–I hope that you go and spend lots of time with her while you can, or at least make a lot of calls or send a lot of emails to her–since she’s so wrapped up in caregiving (as mine used to be) and doesn’t take time for herself that she may really need. Caregivers are the real angels in this world. Make sure that she knows that.

Let’s face it. “Caring” is pretty easy. You can sit in a comfy chair and wring your hands with concern about matters great and small until you decide you’ve suffered enough. You can “care” your heart out half the night, and you don’t actually have to do anything.

“Caring for” is a different ballgame altogether. CVS may “care,” but the hard work of “caring for” falls to the caregiver.