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Social Media Design Best Practices From Google

Posted By Jeffrey Eisenberg On November 6, 2007 @ 8:01 am In Community,Customer Experience,Social Media | 2 Comments

[1]Josh Porter of Bokardo.com [2] is becoming one of my favorite blog authors.

Tucked away as part of the new Open Social [3] initiative launched last week, Google engineers offered an interesting best practices document of social design dos and don’ts.

Social Design Best Practices

The list of best practices are as follows:

1. Engage Quickly – (my interpretation: provide value within 30 seconds)
2. Mimic Look and Feel - (make your widget look like the page it is in)
3. Enable Self Expression – (let people personalize their widgets)
4. Make it Dynamic - (keep showing new stuff)
5. Expose Friend Activity – (show what friends are doing)
6. Browse the Graph - (let people explore their friends and friends of friends)
7. Drive Communication – (provide commenting features)
8. Build Communities – (expose different axes of similarity)
9. Solve Real World Tasks – (leverage people’s social connections to solve real problems)

This list is interesting for several reasons…[read the rest of his post about social design [2]]

Facebook has done so much of this right. That is why you can see from Bryan’s [4] and my Facebook profile [5] that we’re engaged and active within the community. Neither of us felt this way about MySpace or LinkedIn. (Oh, and by the way, if you are a regular reader of GrokDotCom or our books, please feel free to friend either or both of us.)

If you’re active in a social network, what are the key features you use or would like in a social network? If you aren’t active is it because certain features are missing?


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/11/06/social-media-design-best-practices-from-google/

URLs in this post:

[1] Image: http://bokardo.com

[2] Bokardo.com: http://bokardo.com/archives/googles-social-design-best-practices/

[3] Open Social: http://code.google.com/apis/opensocial/

[4] Bryan’s: http://www.facebook.com/profile.php?id=500386740

[5] my Facebook profile: http://www.facebook.com/profile.php?id=663873744

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