Comments on: A Simple A/B Test Suggestion for Puma.com http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Irene Savoia http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/comment-page-1/#comment-1174592 Irene Savoia Wed, 24 Jun 2009 01:55:50 +0000 http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/#comment-1174592 I think the test page provides accessibility for the customers to find the sneakers.The button at the left cornor is obvious. I think the test page provides accessibility for the customers to find the sneakers.The button at the left cornor is obvious.

]]> By: anna kozłowska http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/comment-page-1/#comment-1172970 anna kozłowska Tue, 16 Jun 2009 03:25:52 +0000 http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/#comment-1172970 I agree with what you have said above.Sometimes, I want to buy something online. I have experienced such a time. I wanted to buy a bag on a website. A shop caught my attention at once. Frankly speaking, that image makes me totally crazily fond of. However, due to too much links, I do not know where I was and where my bag was. I gave up. Maybe I can find it by another try. No matter what, I did not. I do not know whether puma did not so well online. But if that was true, it will be a way for them loosing customers indeed. Best wishes for puma. I agree with what you have said above.Sometimes, I want to buy something online. I have experienced such a time. I wanted to buy a bag on a website. A shop caught my attention at once. Frankly speaking, that image makes me totally crazily fond of. However, due to too much links, I do not know where I was and where my bag was. I gave up. Maybe I can find it by another try. No matter what, I did not. I do not know whether puma did not so well online. But if that was true, it will be a way for them loosing customers indeed. Best wishes for puma.

]]> By: Maars http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/comment-page-1/#comment-1119424 Maars Fri, 12 Dec 2008 14:38:45 +0000 http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/#comment-1119424 I prefer your version if the point is to sell online, but i am not sure this is the final point for Puma... Currently in the french version they change shop online to locate a store, and shop online comes next. Anyway, i prefer the way you present the driving point :) I prefer your version if the point is to sell online, but i am not sure this is the final point for Puma…
Currently in the french version they change shop online to locate a store, and shop online comes next.
Anyway, i prefer the way you present the driving point :)

]]> By: BJ http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/comment-page-1/#comment-322543 BJ Thu, 15 Nov 2007 22:52:41 +0000 http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/#comment-322543 Wow, it still amazes me how many large corporations still don't have a clue when it comes to online marketing. I just can't figure out why that is? Is the internet really still in its infancy? Wow, it still amazes me how many large corporations still don’t have a clue when it comes to online marketing. I just can’t figure out why that is? Is the internet really still in its infancy?

]]> By: nethy http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/comment-page-1/#comment-307374 nethy Fri, 09 Nov 2007 00:28:34 +0000 http://www.grokdotcom.com/2007/11/08/test-suggestion-for-puma-dot-com/#comment-307374 Good post. Its just another (one of many) example of marketers, promoters or advertisers that absolutely do not understand the media, its capabilities & its oppurtunities. They have a very complex experience in mind for the user & the user has no say in what this experience is. I don't thnk the Mongolian Shoe BBQ is the only micro-site. Every link or piece of the navigation seems to link to send you to a microsite or subsite or area that is otherwise removed conceptually from the homepage. I think this is similar to a common (more common in the past) ecommerce problem. They have all this content that thay want to display to their users and they want users to drill down to it. I came to puma - I am intersted in running - 'learn more about puma running' - I am interested in 'mens shoes' - 'lightweight' - walla! I find my shoe. Almost as an afterthought they have a 'store locator'. Something for me to do when I have found my shoe and read the stingy 19 words of carefully thought out copy. The whole process, assumming users grasp the concept of this drill down (something users continously prove that they don't grasp or appreciate) takes about 3-10 min with an above average connection made up mostly of waiting for something (you have no idea what or why) to load and standing around going huh?!. To top it off, its an absolute drill down, you are not accomodated at all if you lost your way. Something that is almost bound to happen considering that the navigation does not tell you that you are going to a diffferent site/site-area, or what you can expect to find there. Even ignoring the potential hurdles such a flash heavy/conceptually complex site places on anyone thinking about SEO, PPC, analytics, testting, etc., Puma.com (like a lot of flash heavy sites) operates completely in a vacume. No thought is put into how a search engine, friendly site, email, etc. might link to anything but the homepage in a 'this-is-the-puma-home page fashion. If you (the search engine, webmaster,etc.)are refering to something contained within the site, such as a product or promotion its going to be very difficult for you to refer to the information unless this is something predefined by puma as a 'topic' such as 'puma women' or 'Mongolian Shoe BBQ' and has its own micro-site. Good post.

Its just another (one of many) example of marketers, promoters or advertisers that absolutely do not understand the media, its capabilities & its oppurtunities.

They have a very complex experience in mind for the user & the user has no say in what this experience is.

I don’t thnk the Mongolian Shoe BBQ is the only micro-site. Every link or piece of the navigation seems to link to send you to a microsite or subsite or area that is otherwise removed conceptually from the homepage.

I think this is similar to a common (more common in the past) ecommerce problem. They have all this content that thay want to display to their users and they want users to drill down to it.

I came to puma – I am intersted in running – ‘learn more about puma running’ – I am interested in ‘mens shoes’ – ‘lightweight’ – walla! I find my shoe. Almost as an afterthought they have a ’store locator’. Something for me to do when I have found my shoe and read the stingy 19 words of carefully thought out copy. The whole process, assumming users grasp the concept of this drill down (something users continously prove that they don’t grasp or appreciate) takes about 3-10 min with an above average connection made up mostly of waiting for something (you have no idea what or why) to load and standing around going huh?!.

To top it off, its an absolute drill down, you are not accomodated at all if you lost your way. Something that is almost bound to happen considering that the navigation does not tell you that you are going to a diffferent site/site-area, or what you can expect to find there.

Even ignoring the potential hurdles such a flash heavy/conceptually complex site places on anyone thinking about SEO, PPC, analytics, testting, etc., Puma.com (like a lot of flash heavy sites) operates completely in a vacume. No thought is put into how a search engine, friendly site, email, etc. might link to anything but the homepage in a ‘this-is-the-puma-home page fashion. If you (the search engine, webmaster,etc.)are refering to something contained within the site, such as a product or promotion its going to be very difficult for you to refer to the information unless this is something predefined by puma as a ‘topic’ such as ‘puma women’ or ‘Mongolian Shoe BBQ’ and has its own micro-site.

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