Comments on: Screencast: Guarantee Holiday Sales

By: How Much Pre-Holiday Optimization is Enough? | FutureNow's GrokDotCom / Marketing Optimization Blog

Mon, 19 Oct 2009 13:01:43 +0000

[...] Another approach is to focus solely on the checkout process from now until the end of the Holidays. This means leaving the homepage, landing pages, content pages, etc. alone until 2010, and just test and optimize the cart pages to squeeze every last conversion out of those folks you’ve persuaded. [...]

By: Genetic

Genetic — Mon, 19 Oct 2009 03:00:00 +0000

Hi Brayan.

It’s great article.
I has interesting about it.

By: Keep Them In the Cart this Christmas | FutureNow's GrokDotCom / Marketing Optimization Blog

Tue, 06 Oct 2009 13:21:33 +0000

[...] of payment options, BUT are your customers seeing them at the point of concern? We call these Point of Action Assurances. When the prospect is in your cart, and wondering about their payment options, are you reassuring [...]

By: 张白 » Blog Archive » 看亚马逊“添加购物车”区域的演化 –(转)Hidden Secrets of the Amazon Shopping Cart

Sun, 09 Aug 2009 11:30:02 +0000

[...] left, blued to a rectangular button with the “Add to Shopping Cart” message. Notice how many point-of-action assurances there are (”you can always remove it later” on the button, and the lock icon with “Shopping [...]

By: Optimization Tips to Bolster Holiday Sales | FutureNow's GrokDotCom / Marketing Optimization Blog

Mon, 24 Nov 2008 12:31:40 +0000

[...] Watch this video and take a hard look at how you can improve your websites with holiday focused Point-of-Action assurances. [...]

By: Camping

Camping — Tue, 27 May 2008 22:55:41 +0000

Geez all these tricks marketers have.
I don’t even realize if im being “called to action” but I guess it happens at a subconscious level.

Thanks.

By: David Jacques-Louis

David Jacques-Louis — Fri, 21 Mar 2008 23:00:24 +0000

It’s interestig as always. Stumbled it.

By: Hidden Secrets of the Amazon Shopping Cart

Hidden Secrets of the Amazon Shopping Cart — Tue, 26 Feb 2008 22:46:05 +0000

[...] blued to a rectangular button with the "Add to Shopping Cart" message. Notice how many point-of-action assurances there are ("you can always remove it later" on the button, and the lock icon with [...]

By: 7 ways for web conversion, boost conversion, online business, online marketing malaysia

Fri, 25 Jan 2008 17:27:52 +0000

[...] reassurances when asking for personal information. Your visitors are concerned about privacy and security [...]

By: Ladies Scarves

Ladies Scarves — Fri, 18 Jan 2008 14:51:50 +0000

Great article. Brayan. I would include these when I start using customizable shopping cart.

By: 7 Tips for Boosting Web Form Conversions

7 Tips for Boosting Web Form Conversions — Thu, 17 Jan 2008 20:13:48 +0000

[...] Offer reassurances when asking for personal information. Your visitors are concerned about privacy and security [...]

By: Congratulations to Epiar, Top Draw & A Roundup of the Last Week | SEO News!

Fri, 23 Nov 2007 02:13:14 +0000

[...] Grokdotcom – Screencast: Guarantee Holiday Sales [...]

By: Solving the shopping cart abandonment problem « Retail, in the eyes of the everyday customer

Tue, 20 Nov 2007 17:52:07 +0000

[...] Lack of trust. This can be remedied with assurances (‘guaranteed returns’, ‘secure transactions’, ‘privacy protection’ [...]

By: Tom

Tom — Mon, 19 Nov 2007 07:57:36 +0000

Interesting that Best Buy has already changed that slogan to reflect guaranteed Christmas deliveries.