Good information, and I think pretty correct. I was thinking of running a 12 days of Christmas sale. Marking down one item per day ( a 1 day sale) on 12 different items. I can center my emails around the period of Dec. 3rd to Dec. 15th. This will cover your chart for highest sales volume days. I am not sure once I place the first item on SUPER sale, to leave it up just one day or leave it up the full 12 days and then remove all the items for the SUPER sale, at once. I will be generating emails for each of the items. 12 emails to my list in 12 days? Or send 4 emails over the 12 day period with 3 items each in the emails. I do not want to spam my list.

Any feedback?

Thanks…….and Happy Thanksgiving everyone.

Holy shazbot! Excellent post. Very interesting to see how Cyber Monday is really just the kick-off for the three weeks of Mondays that follow, all of which seem to drive more sales than Cyber Monday.

So, it seems there’s some truth to it, but there’s also a bit of “limited time only” hype in the mix. Now the question is, “Why not a month of Cyber Monday deals?”

It’s tricky. Obviously, this is an important time of year for your business. But instead of focusing on the “how often” (although that’s very important) give much more thought to what you actually say in the emails. Don’t think “email blast” to your list. If that’s the case, each one of those emails has the potential to come off as spam. Instead, consider how you phrase the emails, and be sure to tell a story with each one. See if you can give an example of one of your customers who was grateful to give or receive on audio Bible for Christmas last year. Something like that might go a long way.

You’ll definitely want to read Brian Bond’s post from today, and it’s also worth checking out an article I wrote last year — both of which are about emails from exceptional small businesses.

Hope that helps!

Any feedback on these ideas?

Wow, that’s really cool! Thank you so much for sharing. What a smart thing to do…

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