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Friday, Nov. 30, 2007 at 12:03 pm

Word of Mouth Down the Toilet

By Bryan Eisenberg
November 30th, 2007

When’s the last time you were out in public and had one of those must-go-now moments? You’re torn between embarrassment and physical agony. The panic’s rising. Perspiration beads on your forehead. What do you do? Hope the first store you walk into lets you use the employee-only washroom? (This usually works only if you are desperate and pregnant.) Lean into the stranger next to you as you turn beat red and whisper, “Where’s the nearest bathroom … it’s kinda urgent“?

One company empathizes with your predicament. Not only do they help you prevent those can’t-hold-it-in situations, they’ve created a great public service that puts public restrooms on the map and at your fingertips. Just go to http://imodium.com/page.jhtml?id=/imodium/include/3_5.inc

“That was page-dot-what?” Yeah. See a major mistake here that’s just flushed a, um, boat-load of word-of-mouth marketing right down the toilet?

Of course you can awkwardly type this gibberish into your portable device and bookmark it. I would. But where do you really want that link living, on the road and off the computer? In memory!

When you’ve really really got to go, the only words going round and round in your head are: I need a bathroom! No “include-slash-three” about it! So use a domain name that reflects the need and helps market your product.

Give people – especially desperate people – something easy to remember and share. Here’s a compassionate, useful reference tool that is also a perfect place to promote a brand. So make it easy to share when the need is crucial. What a way to help people remember you were there when their need was … pressing.

I’ve registered NeedaBathroom.com. The nice people behind the bathroom finder can contact me, and I’ll gladly transfer the domain. No cost. As a thank you, because you’ve done something good for the public. Whew!

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Comments (8)

  1. And I thought I was the only one who gave away domains to people who don’t know how to go that extra 2% and make their creation actually of use to those who need it.

    Great post and very nice of you to help ‘em out like that !

  2. There’s already one that’s short and phone-friendly. MizPee got some web 2.0 press some months ago because it also allows ratings.

  3. Both these websites are for people in the US. Is there a similar website for Europe? Now, THAT would be useful!

  4. The best part was when I entered my zip code, and got this message:

    “Sorry, there are no results for that location. Please try again.”

    Which is unfortunate to say the least, because this is where i am and I need a bathroom, and inaccurate at best- I know there are restrooms very close.
    Looks like I am uh s— out of luck.

  5. Re: Europe bathroom locator. Wouldn’t that be the street?

  6. I think the iphone already has a public bathrooms / rest room finder application! Something like “SatLav” ! I know that the London Underground or Westminster council has a text service that’s been around for a while that lets you know the nearest loos! (and curry houses, etc) But nice plug. Good work! :)

  7. No more going to hotels and pretending you have a room there!

  8. There are even bathroom finders on some higher priced GPS systems. I have a BMW and it came from the factory with a GPS with a bathroom finder in it already.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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