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Archive for November, 2007

FutureNow Post
Friday, Nov. 16, 2007 at 3:51 pm

Friday Afternoon Fun: The English Language

November 16th, 2007

Some oldies-but-goodies for you writers out there…

Let’s face it: English is a stupid language. There’s no egg in the eggplant. No ham in the hamburger. And neither pine nor apple in the pineapple. English muffins were not invented in England. French fries were not invented in France. Quicksand takes you down slowly. Boxing rings are square. And a guinea pig is neither from Guinea nor is it a pig. If writers write, how come fingers don’t fing? If the plural…

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FutureNow Post
Friday, Nov. 16, 2007 at 10:35 am

Women Buy Electronics? No Kidding?

November 16th, 2007

It was one of those eye-opening moments. I was in Toronto eating dinner at a cafe by a park, people-watching (one of my favorite pastimes). I saw a guy walking his dog and some kids skateboarding, doing tricks and racking up some serious bruises. And I saw women — some alone, some walking in pairs.Here’s what struck me: Every single woman was on the phone or texting on her BlackBerry. Every single one. Most of the guys were gadget-free. This…

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FutureNow Post
Thursday, Nov. 15, 2007 at 7:23 pm

Speaking at Google, Obama Promises Nation’s First CTO

November 15th, 2007

The Google Public Policy Blog offers a recap of presidential candidate Sen. Barack Obama’s visit to the Googleplex yesterday. According to the blog, Google (GOOG) CEO Eric Schmidt didn’t waste any time getting to the tough questions:

Barack Obama added another “first” to his already notable list yesterday: he became the first U.S. presidential candidate — and, I’m guessing, the first high-level elected official in any country — to have a ready answer to a standard Google engineering interview question. Asked by Eric…

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FutureNow Article
Wednesday, Nov. 14, 2007

Measuring Visitor Engagement: Tools + Tips

November 14th, 2007

The other kind of engagementEngagement” in the web analytics world is about as emotionally-charged a word as it might be with someone you’ve been dating for a week. At best, it’s a conversation-killer. At worst, it’s a nuclear warhead. Marketing and analytics experts have a hard enough time agreeing on what exactly engagement is, let alone finding the metric(s) to illustrate it.

But this confusion among smart people makes sense when you think about it. When was the last time you had a face-to-face conversation with…

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FutureNow Post
Wednesday, Nov. 14, 2007 at 12:34 pm

In (Mild) Defense of Firebrand

November 14th, 2007

The advertising-as-entertainment, “live” (but not really), model-hosted, YouTube-ish site just launched its beta site, and it definitely could be worse — especially considering its ambitious value proposition. Basically, Firebrand’s counting on becoming a destination spot for entertaining commercials, and the only people who might tell them they’re wrong — at this early stage, anyway — are are those who remain at least part-time singers in the choir to which they’re preaching.

When I first heard of the site, I said…

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FutureNow Event

Call to Action Seminar: Orlando

November 13th, 2007

Date: January 15, 2008

Location: Sheraton Safari, Orlando, Florida

About: Join Future Now co-founder and bestselling authors of Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing and Call to Action: Secret Formulas to Improve Online Results Bryan Eisenberg as he focuses on what you need to know to achieve dramatic results from your online and multi-channel campaigns. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How…

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FutureNow Article
Tuesday, Nov. 13, 2007

Online Copywriting 101: The Ultimate Cheat Sheet — Part 2

November 13th, 2007

Online Copywriting 101To those who missed the first lesson, how nice of you to join us…

Isn’t this stuff easier now that the Web’s getting smarter? With a subject like copywriting, there are so many smart people out there, sharing so much information, faster than ever, that it’s important to study all the different ways writers can harness and leverage that power.

That’s what these online writing techniques can do. They’ll help you persuade; to share your ideas and promote your agenda in a…

...continue to read "Online Copywriting 101: The Ultimate Cheat Sheet — Part 2"

FutureNow Article
Tuesday, Nov. 13, 2007

If Your Personas Don’t Talk, Fire Them!

November 13th, 2007

Avoid the Constanza wallet...

A lost wallet lies on a Manhattan street, stuffed with cash. A white middle-income male New Yorker, between 30 and 44, picks it up. Will he look for the rightful owner, or pocket the cash? Who knows? But if George Costanza, the white middle-income male New Yorker between 30 and 44 from Seinfeld, picks it up, everyone knows exactly what he’ll do. He’ll almost certainly keep the money, yapping endless self-justification to his friends at the coffee shop to conceal…

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FutureNow Article
Monday, Nov. 12, 2007

Use of Personas Boosts Conversion by 400%

November 12th, 2007

Countless once-skeptical businesses have changed their tune about personas [define]. The successes have been well documented, but a lot of smart people continue to scoff at the idea, thinking personas are a touchy-feely attempt to connect with customers on, like, a cosmic level — and that you’d have to be some kind of marketing hippy to waste budget on fluff like that.

Those attitudes are changing. This month’s Internet Retailer magazine shows how companies like Future Now are using personas to bridge the gap…

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FutureNow Post
Monday, Nov. 12, 2007 at 7:01 am

Barnes, Parking Lots, and Wizards?

November 12th, 2007

Those of you attending Wizards of Web this December 12th – 14th are in for a mind-bending few days on the beautiful Wizard Academy campus in Austin, TX. That much is certain. But thanks to Vess Barnes, you might also be some of the first visitors to enjoy the freshly renovated parking lot…

Sound odd?

See, the campus is only a few miles from the Austin airport, but it feels like a nature preserve. So while the campus itself is breathtaking, parking currently is…

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