Well, this is it. Now that 2008 happens tomorrow — or today already, if you’re reading this in Australia, New Zealand or Japan — it’s time to announce the final Marketing to Women Awards for 2007. (In case you haven’t seen Part 1, Part 2, and Part 3, we’re giving shout-outs to some of this year’s best marketing to women efforts.)

Best Marketing to Women Blog — All of them. How’s that for whimping out!? I know, I know… but I’m so…

...continue to read "The 2007 Marketing to Women Awards (Part 4)"

...continue to read "Why Your Conversion Rate Matters More Tomorrow"

“The problem with social media is… there are more people writing it than reading it. That isn’t very social, huh?”

I laughed when I first heard it, but my friend explained:

At last count, there were some 75 million+ blogs out there, but very few of those blogs have many readers besides the writer, his mom and the family pet; and if it’s a cat, they just casually glance at it. If you care to argue that people use it as a…

...continue to read "Top 3 Problems of Social Media"

(Don’t forget to check out Part 1, Part 2 and Part 4 where we continue to give shout-outs to some of this year’s best marketing to women efforts.)

Best Reason to Start a Website — All Moms Go To Heaven. The purpose of All Moms Go To Heaven is to recognize and show appreciation for moms. You can nominate your favorite mom, register her to win prizes, and even order cool All Moms Go To Heaven clothing. Here’s a sample nomination from the site:

It has…

...continue to read "The 2007 Marketing to Women Awards (Part 3)"

Recently, Seth Godin joined us for an exclusive interview on WebmasterRadio.fm to discuss his latest book, Meatball Sundae.

“What’s a meatball sundae?” Good question. Basically, it’s what happens when everyday products are out of sync with new marketing tactics. For the full story, listen to the podcast (or download it for free!) below. But first, here are a few extra scoops from Seth & Bryan’s interview. Bon appetit!

Bryan Eisenberg: In the introduction, you admit that you’re breaking your own rules about book publishing.…

...continue to read "(Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae"

Want to see what happens to Americans when their favorite fast food is taken away?

Of course you do. But if you want to live dangerously, try telling a hungry customer who can’t wait to bite into 670 glorious calories that their favorite sandwich (over half of which is fat) has been retired. Capturing such a moment requires skilled actors, coordinated planning, hidden cameras, and preferably, a cardiologist standing by. But most of all, it takes confidence.

Burger King’s “Whopper Freakout” campaign…

...continue to read "The Whopper is dead. Long live the Whopper!"

The smart people at Twist Image have built a gorgeous video site to showcase 2007’s most valuable online videos, according to their “most influential friends.”

Paula Gignac, Seth Godin, Ken Wong, Joseph Jaffe, David Weinberger, David Usher, Jackie Huba, Shel Israel, John Gustavson, Christopher Loudon, Mary Maddever and our own Bryan Eisenberg were each asked to share their favorite video of the year.

Which videos were your favorites?

(To Mitch Joel, Mark Goodman, Mickael Kanfi, Aubrey Rosenhek and the entire team at Twist Image, joyeuses fêtes Å

...continue to read "12 Marketers Pick Year’s Most Valuable Online Videos"

(Don’t forget to check out Part 1, Part 3 and Part 4 where we continue to give shout-outs to some of this year’s best marketing to women efforts.)

Best Marketing to Women Book — Firms of Endearment by David Wolfe, Raj Sisodia & Jag Sheth: Okay, so this book isn’t specifically about marketing to women, but it’s also about more than just marketing. The trends and traits discussed in this book so exactly mirror the trends I’ve studied in successful marketing to women it’s almost…

...continue to read "The 2007 Marketing to Women Awards (Part 2)"

ProFlowers – 27.02% 1800flowers.com – 21.26% Roamans – 18.87% Blair.com – 18.68% Bath & Body Works – 17.06% Office Depot – 17.03% Lane Bryant Catalog – 14.84% eToys.com – 14.07% QVC.com – 13.52% Real.com – 13.32%

Source: Nielsen/NetRatings

Check these results with those from September and July.

...continue to read "Top 10 Online Retailers by Conversion Rate: 10/2007"

Logically, just a few days ago, I received an email from the Spock Team:

“So and so Jones” has added you as a trusted contact on Spock. By accepting trust, you will be able to search each others’ network, share contact information, and get news.”

It continued…

“Since you are a person I trust, I would like you to join my network on Spock so we can always stay up to date on how to contact each other.”

Now it’s like a Klingon invasion!…

...continue to read "Spooked by Spock?"